Director, Media Strategy – Execution

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 11%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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BioMarin Pharmaceutical Inc.

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1001 - 5000 employés

Fondée en 1997

🏥 Santé

🧬 Biotechnologie

💊 Pharmaceutique

💰 Post-IPO Debt en 2020-05

Healthcare • Biotechnology • Pharmaceuticals

BioMarin Pharmaceutical Inc. est une entreprise de biotechnologie mondiale de premier plan, dédiée à transformer les découvertes génétiques en médicaments innovants. Fondée en 1997, l'entreprise a développé huit produits commercialisés qui traitent des maladies génétiques et des troubles du stockage lysosomal mettant en jeu le pronostic vital, tels que l'achondroplasie et l'hémophilie A sévère. BioMarin investit fortement dans la recherche et le développement, avec un pipeline robuste de médicaments expérimentaux à divers stades d'essais cliniques. La mission de l'entreprise tourne autour de l'amélioration des soins aux patients en utilisant une expertise scientifique pour comprendre les causes sous-jacentes de ces conditions. BioMarin s'engage à l'inclusivité et à la défense des patients, en travaillant étroitement avec les communautés pour améliorer les soins et la qualité de vie des personnes atteintes de maladies rares.

Description

• Lead portfolio-level media strategy across the U.S. Metabolic Conditions Business Unit, including five disease states • Develop annual, quarterly, and in-cycle media plans with the media agency • Define media objectives for awareness, education, diagnosis, treatment consideration, patient finding, switching, retention, adherence, and customer engagement • Drive integrated HCP and patient/caregiver media planning across paid search, paid social, programmatic, endemic and non-endemic media, video/CTV, digital partnerships, and emerging platforms • Lead media budget planning, allocation, scenario development, and funding tradeoff recommendations • Oversee agency partners across strategy, planning, buying, trafficking, tagging, optimization, reporting, innovation, and budget stewardship • Partner with Procurement, Finance, Commercial Operations, and brand teams on media efficiency, fees, invoices, accruals, and reconciliations • Establish consistent planning principles, operating rhythms, decision forums, documentation standards, and performance review processes • Collaborate with Brand Marketing, Digital & Analytics, Business Operations, CRM, Privacy, and Compliance teams on omnichannel integration • Define measurement frameworks, KPIs, dashboards, reporting inputs, and learning agendas; identify optimization opportunities • Champion test-and-learn initiatives involving emerging channels, media partnerships, AI-enabled opportunities, audience refinement, creative testing, and measurement pilots • Share portfolio-level learnings and best practices across brands • Influence senior stakeholders through structured recommendations, clear storytelling, strategic judgment, and evidence-based decision-making • Coordinate cross-functional workstreams, guide agency teams, and mentor colleagues • Perform other duties as assigned

🎯 Exigences

• Bachelor’s degree or equivalent combination of education and relevant experience • At least ten years of experience in media strategy, media planning, digital marketing, omnichannel engagement or related commercial disciplines • Direct experience working at a media agency, including media planning, buying, trafficking, tagging, optimization, or reporting deliverables • Ability to develop integrated HCP and patient/caregiver media strategies • Strong knowledge of paid search, paid social, programmatic, video/CTV, endemic media, non-endemic media, digital partnerships, CRM-connected journeys, and emerging media models • Experience managing media budgets, agency partners, vendor relationships, media authorizations, scope discussions, reporting, and investment tradeoffs • Experience using campaign reporting, dashboards, test results, audience quality indicators, web analytics, and performance data • Understanding of U.S. pharmaceutical marketing dynamics, HCP engagement, patient and caregiver journeys, promotional review requirements, privacy considerations, and compliant data use • Strong strategic thinking, analytical orientation, financial acumen, communication skills, and ability to influence senior stakeholders • Excellent organizational skills and ability to manage multiple brands, priorities, timelines, partners, and decision processes • Nice to have: rare disease brand experience, portfolio-level media planning, media measurement, healthcare data partners, clean rooms, web analytics, business intelligence tools, marketing automation platforms, agency economics, and emerging media/AI experience

🏖️ Avantages

• Equal Opportunity Employer/Veterans/Disabled • Support for environmental protection, injury prevention, and continual improvement of EHS management systems • EHS initiatives and training

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