Audience Monetization Manager

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BlaBlaCar

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2006

🚗 Transport

🏪 Place de marché

💰 €115 000 000 Convertible Note en 2021-04

Transport • Marketplace

BlaBlaCar est une plateforme en ligne de premier plan pour le covoiturage, connectant des conducteurs ayant des sièges disponibles avec des passagers cherchant des options de voyage abordables, durables et pratiques. Grâce à leur plateforme, BlaBlaCar permet à plus de 27 millions de membres actifs dans 21 pays de partager des trajets, ce qui aide à réduire à la fois les coûts de déplacement et les émissions de carbone. Leur mission est de créer un réseau de mobilité partagée économisant plus de 2 millions de tonnes de CO2 par an, et ils s'engagent à rendre le voyage plus social et respectueux de l'environnement. De plus, ils offrent un environnement de travail flexible et une culture d'entreprise diversifiée, employant plus de 800 personnes à travers de multiples sites mondiaux. L'approche innovante de BlaBlaCar et son utilisation de la technologie en font un contributeur notable aux solutions de transport durable.

Description

• Define and own the overall monetization strategy across different pillars such as programmatic ads, direct deals with brands or affiliates, and adapted to different geographies • Balance short-term revenue performance with long-term user experience and monetization sustainability • Drive prioritization and trade-offs between monetization levers (shared inventory) • Maximize revenue while preserving user experience and core product KPIs • Act as the single owner and main point of contact for all stakeholders across Product, Engineering, Data and Marketing • Contribute to product and tech roadmap to support monetization initiatives • Lead end-to-end execution with Product, Engineering, Data and Marketing teams • Define roadmap, and coordinate developments and delivery • Monitor monetization performance and identify optimization opportunities • Contribute to improving overall monetization yield across channels and placements • Run A/B tests and iterate on formats, placements and strategies • Manage relationships with ad networks (e.g. AdMob) and partners • Ensure proper tracking, reporting and revenue follow-up • Define the strategy and build the partnership & Direct Deals playbook • Identify, negotiate and manage partnerships (Direct Deals, Affiliates) • Build and scale a pipeline of monetization opportunities • Ensure consistency between partnerships and product experience • Assess and challenge the current monetization stack (e.g. AdMob) and define the most relevant tools and setup for long-term scalability with Product and Tech teams • Define formats, placements and monetization logic • Monitor performance, run tests and continuously optimize

🎯 Exigences

• +5 years of experience in growth, monetization, partnerships or similar roles • Strong partnership, business development or affiliates management skills • Strong business acumen and ability to drive revenue-generating initiatives • Strong project management skills with experience driving cross-functional initiatives • Analytical mindset (A/B testing, performance tracking) • Experience working with Product and Tech teams • Experience with mobile apps, AdMob or programmatic advertising

🏖️ Avantages

• Hybrid position : 2 days at the office per week • 50% healthcare coverage (Alan) • 4 additional weeks on top of legal maternity/paternity leaves • Financial support for home office equipment • Minimum 25 days holiday per year • Local meal plan policy (Swile card) • 50% transportation paid (Forfait Mobilité Durable) • Free unlimited carpooling & bus rides • Personal growth via trainings, mentorship, and internal mobility programs • Employee Stock ownership plan • Regular team building events • 1 day off per year to test our product