Lifecycle Marketing Manager

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 23%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Brightside Health

Brightside Health

51 - 200 employés

🛡️ Assurance

💼 Conseil

🏥 Santé

Insurance • Consulting • Healthcare

Le service de santé mentale en ligne Brightside Health offre des soins personnalisés aux personnes souffrant d'anxiété, de dépression, de SSPT, de trouble bipolaire, et plus encore. Ils proposent à la fois des services de thérapie et de psychiatrie, incluant la gestion des médicaments, via une plateforme virtuelle. Brightside adopte une approche personnalisée avec un soutien individuel, un accès rapide à des professionnels agréés et un accent sur des résultats mesurables. Leurs offres innovantes comprennent un programme de soins de crise spécifiquement conçu pour les personnes présentant un risque élevé de suicide. Le service est conçu pour être accessible et est couvert par les assurances, offrant des options de soins de santé mentale pratiques pour les patients âgés de 13 ans et plus.

Description

• Become the expert on and advocate for our members, acting as the owner of the customer journey • Develop lead nurture and newsletter campaigns to increase purchase rate • Develop and optimize onboarding workflows that educate and inspire members towards their treatment success. • Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate. • Understand the drivers of member churn and develop programs to increase member retention. • Develop KPIs to gauge how effectively we are managing the member lifecycle. • Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

🎯 Exigences

• 3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team • Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance • Track record of strong collaboration and ability to influence across disparate teams and functions • Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs • Experience working with health tech companies a plus • BA/BS degree or equivalent knowledge or experience.

🏖️ Avantages

• A competitive salary • Stock options so you have equity • Fully paid for comprehensive health care (medical, dental, vision) • Pet Insurance • Life Insurance & Short / Long Term Disability • 401k Plan • Unlimited PTO and sick leave • Parental Leave • Work remotely and whatever schedule works best for you • Additional memberships and perks

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