Category Development Manager

🕒 il y a 13 jours

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Califia Farms

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2010

👥 B2C

🛍️ eCommerce

🧘 Bien-être

B2C • eCommerce • Wellness

Califia Farms est une entreprise spécialisée dans la création d'une variété de produits alimentaires et de boissons d'origine végétale, y compris des laits végétaux, des crèmes à café, des cafés et des thés. Elle se concentre sur l'offre d'alternatives délicieuses sans produits laitiers, fabriquées à partir d'ingrédients simples et complets tels que les amandes et l'avoine, assurant un goût crémeux sans additifs inutiles. La marque met l'accent sur la polyvalence et la durabilité, offrant des produits qui séduisent tant les cuisiniers amateurs que les amateurs de café, tout en promouvant un mode de vie plus sain grâce à ses offres à base végétale.

Description

• Utilize syndicated data, account-specific data, consumer and shopper insights to create direction within our categories for the sales team • Conduct necessary consumer and shopper research, including business issue identification and key questions • Address complex business problems leveraging multiple data sources and tools • Provide ongoing trend analysis (business performance and drivers) to seize value-creating opportunities as well as take corrective action as necessary • Create and deliver customer specific presentations with relevant consumer insights, competitive insights and recommendations in preparation for top to tops, quarterly business reviews and category reviews with assigned customers • Provide input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc. • Deliver analysis on new item introductions and performance analysis • Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness • Maintain regular internal and retailer specific scorecards and trackers • Interact and collaborate with senior sales and marketing management peers

🎯 Exigences

• Bachelor's degree required • Minimum of 3-5 years in a Category Management/Analyst role • Minimum of 5 years in CPG industry • 3+ Years Spins/Nielsen/Circana data as well as Consumer/Shopper Panel data experience is required; Shopper Loyalty card experience; Stratum (84.51), Retail Link, Partners Online etc. preferred • Proven analytical skills and ability to successfully integrate different streams of information into sound propositions • Understand tools and techniques to merchandise and market at retail • Additional analytical experience and competencies (i.e., Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, Alteryx) • Capable of building strong networks and working relationships by effectively influencing people that are cross-functional • Excellent verbal, written communication and presentation skills • Ability to work in an entrepreneurial, fast-paced and dynamic environment • Highly organized with the ability to manage multiple projects against deadlines

🏖️ Avantages

• Eligible to enroll in Califia’s employee benefits program • Eligible to participate in the company’s bonus program which may be subject to change