Marketing Technologist

🕒 il y a 3 mois

⚜️ Louisiana, North Carolina, +3 états de plus – Distant

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💵 $86 400 - $138 600 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

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👻 Score fantôme 35%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Highmark Health

Highmark Health

10 000+ employés

Fondée en 1852

🛡️ Assurance

💼 Conseil

📦 Logistique

💰 €5 000 000 Grant en 2021-05

Insurance • Consulting • Logistics

Highmark Health est une entreprise de soins de santé engagée dans la réinvention du système de santé et l'amélioration de ses services pour tous. L'organisation offre un large éventail d'opportunités de carrière dans divers domaines tels que les soins cliniques, la technologie, la finance et le marketing. Highmark Health met l'accent sur la diversité, l'équité et l'inclusion au sein de son personnel, créant un environnement de soutien pour les employés de tous horizons. L'entreprise a été reconnue pour son engagement en faveur de l'inclusion des personnes en situation de handicap, de la diversité et de l'emploi des militaires. En tant que licencié indépendant de l'association Blue Cross Blue Shield, Highmark Health s'efforce de créer des expériences de santé remarquables tant pour ses clients que pour ses employés.

Description

• Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs • Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users • Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas • Oversee the development and implementation of marketing operational strategies and plans • Support budgeting, forecasting, and resource allocation processes for the marketing department • Develop training and change management programs and services for marketing and experience team members

🎯 Exigences

• 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting • 5 years of experience in business & operational process optimization within a marketing context • 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools • 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.) • 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them. • 1 year of proven experience in using technology and AI in a marketing context

🏖️ Avantages

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development • Technology management certification • Human centered-design and design thinking certifications • Project management certification

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