Director, Lifecycle Marketing

🕒 il y a 21 jours

🌵 Arizona, California, +12 états de plus – Distant

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $160 000 - $195 000 / an

⏰ Temps Plein

🔴 Expert

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Caribou

Site WebLinkedInTous les Emplois

201 - 500 employés

🚘 Automobile

🛡️ Assurance

💸 Finance

Automotive • Insurance • Finance

Caribou est une entreprise spécialisée dans l'aide au refinancement des prêts automobiles pour obtenir de meilleurs taux et économiser de l'argent. La société propose un processus simple et entièrement en ligne qui permet aux utilisateurs de consulter des offres de prêt compétitives sans impact sur leur cote de crédit. En refinançant, les clients économisent en moyenne 130 $ par mois sur leurs paiements automobiles. Caribou met l'accent sur la transparence dans ses transactions financières et offre un support client dédié tout au long du processus de refinancement. De plus, elle propose des produits optionnels pour protéger la valeur du véhicule, tels que des garanties prolongées. Caribou vise à simplifier l'expérience de refinancement, rendant le processus rapide et accessible à tous les utilisateurs.

Description

• Own Caribou's end-to-end Lifecycle marketing strategy and communications journey across email, SMS, and call scripting • Manage communications from pre-submission through conversion, reactivation, and post-funded advocacy • Define customer segmentation and personalization based on behavior, lead source, intent, Lifecycle stage, and other signals • Partner with Performance Marketing, Brand, Product, Sales & Operations, and Analytics & Data Science to improve the customer journey and conversion • Represent Lifecycle Marketing in cross-functional planning for AI-driven customer decisioning • Apply AI to content generation, creative personalization, campaign optimization, and other Lifecycle workflows • Establish testing and measurement frameworks, including holdout-based incrementality testing • Own Lifecycle marketing platforms and vendor relationships • Establish processes and governance and ensure execution quality and deliverability at scale • Partner with Legal and Compliance on customer-facing communications review and governance • Manage and develop the Lifecycle Marketing Operations Manager • Build a high-performing Lifecycle Marketing function

🎯 Exigences

• 10+ years of experience in Lifecycle, CRM, or retention marketing • Meaningful ownership of communications strategy, communications segmentation, and customer journeys at scale • Deep, hands-on expertise with marketing automation platforms • Technical fluency to understand how sophisticated Lifecycle programs are built and executed • Experience with Braze strongly preferred; SendGrid, Iterable, or similar platforms are also relevant • Demonstrated track record of driving measurable conversion lift through Lifecycle programs • Strong understanding of how communications influence customer behavior across the funnel • Comfortable with cohort analysis, funnel performance, incrementality testing, and connecting Lifecycle performance to revenue and business outcomes • Experience using AI to improve marketing execution, including content development, personalization, and campaign optimization • Experience partnering with Product, Sales, Operations, and Analytics/Data Science teams • Experience connecting marketing and human-assisted customer journeys, including digital and sales/contact-center channels and handoffs • Ability to set a long-term vision while working with segmentation logic, campaign performance, and platform capabilities • Experience managing and developing high-performing team members • Experience in a regulated or compliance-sensitive industry such as financial services, lending, healthcare, or insurance is a strong plus • Availability for consistent attendance, active engagement, and full scheduled shifts • Successful completion of a pre-employment background check

🏖️ Avantages

• Eligible for annual performance-based incentive • Equity options • 401(k) retirement plan • Generous paid time off including Flexible Time Off (FTO) for all employees • 100% paid parental leave for all parents • Highly subsidized medical, dental, and vision plans • Fully company-paid mental health, disability, and basic life insurance • Optional HSAs with Caribou HSA contributions • FSAs • Supplemental life and health insurance • Legal insurance • Pet insurance • Up to $1,000 per year for eligible professional development expenses • Employee referral program • Option to work in-office or hybrid from Caribou's Denver, CO or Chandler, AZ offices