VP, Growth Marketing

Emploi pas sur LinkedIn

🕒 il y a 14 jours

🗽 New York – Distant

🗽 New York – Remote

💵 $220 000 - $260 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

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Cision France

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1867

🤝 B2B

📱 Médias

B2B • Media • Marketing

Cision France est une entreprise leader en communications spécialisée dans les relations publiques, la veille médiatique et les solutions de marketing digital. Ils soutiennent plus de 50 000 communicateurs dans l'amélioration de la visibilité de la marque et de l'influence dans le paysage médiatique en fournissant des insights exploitables et des informations fiables. Leurs services complets incluent la gestion de bases de données médias, la diffusion de communiqués de presse, l'intelligence médiatique et l'analyse pour aider les organisations à atteindre efficacement leurs audiences et à évaluer l'impact de leurs stratégies de communication.

Description

• Own Global Demand & Growth Outcomes • Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact. • Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps. • Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps. • Build & Scale a High‐Impact Demand Engine • Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing. • Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline. • Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization. • Support expansion into new markets and geographies with scalable, repeatable demand frameworks. • Partner Across the Go‐To‐Market Organization • Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration. • Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases. • Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events. • Operate with Rigor & Modernize How We Work • Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations. • Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership. • Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness. • Build & Lead a High‐Performing Team • Build, coach, and scale a global team across demand generation, growth marketing, and performance functions. • Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution. • Establish operating rhythms that create accountability, speed, and continuous improvement.

🎯 Exigences

• 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing • 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams • Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments • Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms) • Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships • Excellent executive communication and storytelling skills.

🏖️ Avantages

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities