Field Marketing Manager – DACH

🕒 il y a 2 mois

🇩🇪 Allemagne – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 34%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Cyera

Site WebLinkedInTous les Emplois

201 - 500 employés

🏥 Santé

💼 Conseil

📦 Logistique

Healthcare • Consulting • Logistics

Cyera est une entreprise pionnière spécialisée dans la sécurité des données pour les entreprises, en particulier dans les domaines de la découverte des données et de la gestion des risques. Sa plateforme innovante aide les organisations à sécuriser leurs informations en offrant une visibilité critique sur les données qu’elles possèdent, l’endroit où elles sont stockées, qui peut y accéder, et en identifiant les risques potentiels. Cyera propose une suite complète de services, comprenant des modules de sa Data Security Platform (plateforme de sécurité des données), la Data Loss Prevention (DLP), l’Identity and Access Management (IAM) et la préparation aux violations de données. Les solutions de l’entreprise facilitent la conformité, réduisent l’impact des violations de données et soutiennent la croissance de l’activité grâce à des initiatives de données sécurisées. Plébiscitée par des entreprises de tous secteurs, Cyera permet de protéger les actifs de données les plus précieux avec rapidité et précision.

Description

• Develop and execute integrated, multi-touch field and channel marketing programmes across the DACH region • Build pipeline and brand awareness across Germany, Austria, and Switzerland • Align marketing initiatives with territory plans, sales objectives, and pipeline goals • Execute joint marketing initiatives with channel partners and alliances, including co-branded events, digital campaigns, and demand generation activities • Plan and manage conferences, roadshows, partner summits, webinars, and other regional events • Coordinate event logistics, budgets, and post-event follow-up to maximise engagement and pipeline creation • Develop and manage co-marketing and partner enablement activities • Create and share marketing toolkits, campaign templates, and partner enablement resources • Partner with sales and business development teams to optimise lead follow-up, tracking, and conversion • Measure and report field and channel marketing performance, including engagement, conversion, velocity, and ROI • Adapt and localise global messaging for DACH audiences, including German-language adaptation where appropriate • Create campaign copy, partner assets, and digital marketing content

🎯 Exigences

• Minimum of five (5) years experience delivering enterprise Field Marketing and channel marketing excellence • Fluency in German and English (written and spoken) • Additional DACH market knowledge is a strong advantage • Highly knowledgeable about demand generation and marketing best practices • Results-oriented with a passion for performance measurement and analytics • Experience delivering engagement programs that ensure successful customers who continue to renew and expand • Proven success executing programs and events that drive demand, deal acceleration, return, and exceptional attendee experiences • Content creation experience across messaging platforms, persuasive copy for email, direct mail, digital ads, SDR scripts, and marketing assets • Experience developing regional and channel plans to support account-based marketing • Demonstrated ability to build effective working relationships with sales and marketing • Ability to travel up to 40% of the time across the DACH region and wider EMEA • Bachelor’s Degree with a Marketing or Business focus preferred, but not required • Ability to articulate a market-specific value proposition and tailor it for DACH audiences • Strong understanding of content creation and tailored messaging • Experience in segmentation analysis, budgeting, and building business cases • Understanding of the B2B sales cycle and demand creation, pipeline contribution, and sales opportunity acceleration • Excellent grasp of marketing performance metrics management and ROI • Knowledge of marketing B2B offers and delivery mechanisms including white papers, case studies, webcasts, email, call downs, and direct mail • Experience with Asana, Splash, Salesforce, Marketo, and/or other predictive analytics tools preferred • Integrated marketing content creation and implementation experience • Ability to understand the company and product pitch and execute it in the field • Ability to convey information to internal and external audiences • Ability to write and deliver marketing-quality emails, presentations, and collateral • Exceptional event planning skills, including event contracts, BEO specifics, and differentiated attendee experiences • Recruitment planning for events and execution excellence • Ability to manage multiple projects, meet tight deadlines, and adapt to shifting priorities • Ability to lead cross-functional teams and influence stakeholders • Ability to evaluate and navigate complex problems • Revenue-generating mindset and ownership of pipeline outcomes

🏖️ Avantages

• Ability to work remotely, with office setup reimbursement • Competitive salary • Paid holidays and sick time • Health, vision, and dental insurance • Potential merit increases based on individual or company performance, time in role, and other discretionary factors