Field Marketing Manager

🕒 il y a 28 jours

🐊 Florida – Distant

🐊 Florida – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 32%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Cyera

Site WebLinkedInTous les Emplois

201 - 500 employés

🏥 Santé

💼 Conseil

📦 Logistique

Healthcare • Consulting • Logistics

Cyera est une entreprise pionnière spécialisée dans la sécurité des données pour les entreprises, en particulier dans les domaines de la découverte des données et de la gestion des risques. Sa plateforme innovante aide les organisations à sécuriser leurs informations en offrant une visibilité critique sur les données qu’elles possèdent, l’endroit où elles sont stockées, qui peut y accéder, et en identifiant les risques potentiels. Cyera propose une suite complète de services, comprenant des modules de sa Data Security Platform (plateforme de sécurité des données), la Data Loss Prevention (DLP), l’Identity and Access Management (IAM) et la préparation aux violations de données. Les solutions de l’entreprise facilitent la conformité, réduisent l’impact des violations de données et soutiennent la croissance de l’activité grâce à des initiatives de données sécurisées. Plébiscitée par des entreprises de tous secteurs, Cyera permet de protéger les actifs de données les plus précieux avec rapidité et précision.

Description

• Support quality pipeline development and brand awareness in the LATAM region through field and channel marketing programs, events, and campaigns • Develop pipeline generation programs for large enterprise accounts • Create and deliver integrated regional marketing programs, including digital marketing, company events, third-party event sponsorships, direct mail, and teleprospecting • Collaborate with sales on pipeline coverage, acceleration, territory planning, and regional sales alignment • Partner with business development on targeting and lead follow-up prioritization and progression • Educate and enable the sales team on marketing activities • Measure and analyze field marketing performance against target plans • Manage regional field marketing budget and spend • Develop co-marketing plans with channel partners and alliances • Improve reach, conversion, velocity, value, and return metrics • Develop and implement messaging for individual accounts and account clusters • Manage event logistics and onsite execution, coordinating schedules, rooms, AV, catering, contracts, and BEO details with venues • Work with campaigns to develop webinar content for larger enterprise companies • Own projects end-to-end while working with field sales, channel, sales development, account management, business development, and cross-functional teams • Support the company’s mission to reinvent cloud-era data security and help businesses secure and use their data effectively

🎯 Exigences

• Minimum of five (5) years experience delivering enterprise Field Marketing and channel marketing excellence • Highly knowledgeable about demand generation and marketing best practices • Results-oriented with a passion for performance measurement and analytics • Experience delivering engagement programs that ensure successful customers who continue to renew and expand • Proven success executing programs and events that drive demand, deal acceleration, return, and exceptional attendee experiences • Content creation experience across messaging platforms, email, direct mail, digital ads, SDR scripts, and marketing assets • Experience developing regional and channel plans to support account-based marketing • Demonstrated ability to build effective working relationships with sales and marketing • Ability to travel up to 30% of the time • Must be fluent in Portuguese; Spanish fluency preferred • Bachelor's Degree with a Marketing or Business focus preferred, but not required • Ability to articulate market-specific value propositions and tailor them to program requirements • Strong understanding of tailored audience messaging and content creation • Experience in segmentation analysis, budgeting, and building business cases • Understanding of B2B sales cycles, demand creation, pipeline contribution, and sales opportunity acceleration • Strong grasp of marketing performance metrics and ROI • Knowledge of marketing to B2B buyers using white papers, case studies, webcasts, digital marketing, email, call downs, and direct mail • Experience with Asana, Splash, Salesforce, Marketo, and/or predictive analytics tools preferred • Integrated marketing content creation and implementation experience • Ability to understand company and product pitches and execute them in the field • Ability to convey information to internal and external audiences • Ability to write and deliver marketing-quality emails, presentations, and collateral • Exceptional event planning skills, including event contracts, BEO specifics, and differentiated attendee experiences • Recruitment planning for events and execution excellence • Ability to manage multiple projects, meet tight deadlines, and adapt to shifting priorities • Ability to lead cross-functional teams and influence regional marketing goals • Ability to evaluate and navigate complex problems • Revenue-generating mindset and ownership of pipeline outcomes

🏖️ Avantages

• Ability to work remotely, with office setup reimbursement • Competitive salary • Paid holidays and sick time • Health, vision, and dental insurance • Potential merit increases based on individual or company performance, time in role, and other discretionary factors