Associate Director, Analytics Strategy, Transformation

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🕒 il y a 11 jours

🌵 Arizona, Colorado, +5 états de plus – Distant

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💵 $94 000 - $150 000 / an

⏰ Temps Plein

🟠 Senior

👔 Directeur

👻 Score fantôme 20%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of dentsu Austria

dentsu Austria

51 - 200 employés

Fondée en 1900

📣 Marketing

📱 Médias

🏢 Entreprise

Marketing • Media • Enterprise

dentsu Austria fait partie du groupe Dentsu et sert de partenaire de croissance et de transformation intégré pour les grandes organisations du monde entier. L'entreprise se concentre sur la poussée des frontières de la transformation des affaires et de la croissance durable, en fournissant des services de classe mondiale et des solutions intégrées. Dentsu Austria s'engage à innover et à créer des expériences qui enrichissent chaque entreprise, avec un fort accent sur la recherche, l'analyse et les tendances médiatiques. En s'appuyant sur leur réseau mondial d'innovateurs, ils s'efforcent de simplifier les complexités et de générer des résultats impactants pour les marques, les personnes et la société.

Description

• Develop strategic and tactical evaluations of clients’ current state across digital media, data strategy, analytics, and customer experience • Manage analytics transformation initiatives through long-term, multi-phase client programs • Conduct audits and assessments of digital marketing and analytics infrastructure, processes, strategies, and readiness to expand • Evaluate clients’ AI analytics readiness, including data foundations, governance, and organizational capacity • Analyze data collection methods, technology stacks, and data quality to identify improvement areas • Develop and deliver transformation priorities and roadmap objectives with timelines, milestones, and resource requirements • Synthesize priorities and present recommendations to Marketing, IT, Data Strategy, Analytics, Agency Partners, and Executive Leadership • Shape digital experience analytics strategy across site, app, and customer journey data • Advise on privacy-enhanced technologies and addressable activation aligned with client objectives • Connect data strategy, audience creation, media activation, measurement, creative, and customer experience within transformation plans • Communicate transformation vision, objectives, and benefits to stakeholders to gain organizational buy-in • Ensure alignment with industry best practices, emerging trends, and regulatory requirements such as GDPR and CCPA • Deliver ongoing consulting guidance within retainer or project work • Deliver thought leadership through webinars, blog posts, QBRs, and industry publications • Develop current and potential client relationships and identify project opportunities

🎯 Exigences

• 5+ years of digital data, analytics, marketing technology, or related experience in a media agency, consulting firm, AdTech/MarTech organization, in-house marketing team, or similar environment • 3+ years of client advisory, customer success, account management, or program management experience • Demonstrated experience applying digital marketing principles, platforms, technologies, and tactics across social media, programmatic and connected TV (CTV), search (SEM/SEO/GEO), email marketing, and analytics • Experience with or ability to quickly learn identity management platforms, data clean rooms, customer data platforms, and AI analytics capabilities (preferred) • Ability to work with technical and non-technical client teams to develop solution designs and requirements • Strong communication, presentation, and storytelling skills • Ability to tailor messages for technical and non-technical audiences

🏖️ Avantages

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave • Applicable state and local employee leave benefits

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