Senior Manager, Retail Media – Search Strategist

Emploi pas sur LinkedIn

🕒 il y a 13 jours

🤠 Texas – Distant

🤠 Texas – Remote

💵 $72 000 - $100 000 / an

⏰ Temps Plein

🟠 Senior

👔 Manager

👻 Score fantôme 20%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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dentsu Austria

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 1900

📣 Marketing

📱 Médias

🏢 Entreprise

Marketing • Media • Enterprise

dentsu Austria fait partie du groupe Dentsu et sert de partenaire de croissance et de transformation intégré pour les grandes organisations du monde entier. L'entreprise se concentre sur la poussée des frontières de la transformation des affaires et de la croissance durable, en fournissant des services de classe mondiale et des solutions intégrées. Dentsu Austria s'engage à innover et à créer des expériences qui enrichissent chaque entreprise, avec un fort accent sur la recherche, l'analyse et les tendances médiatiques. En s'appuyant sur leur réseau mondial d'innovateurs, ils s'efforcent de simplifier les complexités et de générer des résultats impactants pour les marques, les personnes et la société.

Description

• Provide strategic oversight and guidance on retail media search campaigns for key client accounts • Develop comprehensive retail media search strategies aligned with client objectives and KPIs • Lead campaign planning, optimization, performance management, bid strategy, keyword strategy, and audience targeting recommendations • Partner with execution teams to ensure search strategy is implemented properly • Serve as primary contact and strategic partner for key retail media accounts • Translate client business objectives into data-driven search campaign strategies • Conduct strategy reviews and business performance updates with clients • Identify opportunities to expand retail media search investments and test new channels and tactics • Manage client expectations and alignment on campaign direction and results • Analyze and report on search campaign performance with actionable improvement insights • Conduct competitive benchmarking and market trend analysis • Identify optimization opportunities in existing search campaigns • Collaborate with analytics teams to measure campaign impact and ROI • Oversee day-to-day campaign setup, launch, and optimization • Review and approve campaign details, audiences, assets, and messaging before activation • Act as escalation point for strategic questions, platform issues, and tactical challenges • Mentor execution teams on retail media search best practices • Optimize search workflows and processes • Identify cross-sell opportunities and new retail media search channels or tactics • Manage client relationships and internal stakeholder expectations through written and verbal updates • Report to the Group Director, Retail Media

🎯 Exigences

• 4-5+ years of experience in media planning/buying roles • At least 2+ years of hands-on experience managing retail media search campaigns • Experience with Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, or similar platforms • Expertise in retail media search campaign strategy, optimization, and performance management • Knowledge of Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, and Microsoft Advertising • Knowledge of bid strategy, keyword targeting, and audience segmentation • Knowledge of ACoS, ROAS, conversion metrics, and incrementality • Knowledge of search-specific audience management tools and features • Proven account management experience • Ability to build and maintain client relationships • Ability to translate client business needs into strategic recommendations • Ability to present complex data and insights to non-technical audiences • Ability to manage multiple accounts and prioritize based on business impact • Ability to develop differentiated search campaign strategies • Ability to think strategically about search customer journeys and retail media search tactics • Ability to make data-informed recommendations and trade-offs • Ability to advise clients on search channel expansion and multi-channel integration • In-depth understanding of the retail media landscape, retail media search best practices, and advanced targeting and audience tactics specific to search • Bachelor's degree from an accredited college or university • High level of accuracy and attention to detail • Keen problem-solving and troubleshooting abilities related to retail media platform challenges • CPG, Retail, or eComm experience is a plus

🏖️ Avantages

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave • Flexible working arrangements with in-person collaboration • Office attendance or remote designation depending on location, role, and business needs