Marketing Research Manager

🕒 il y a 15 jours

🇺🇸 États-Unis – Télétravail

💵 $122 500 - $204 100 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Dexcom

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1999

🏥 Santé

💼 Conseil

🏭 Fabrication

Healthcare • Consulting • Manufacturing

Dexcom est un fournisseur de premier plan de systèmes de surveillance continue du glucose (CGM), qui révolutionne la façon dont les personnes gèrent le diabète et suivent leur glucose. Reconnue pour sa technologie de biocapteurs de glucose de référence, Dexcom propose des produits tels que le système CGM Dexcom G7, qui offre un suivi du glucose en temps réel et des insights pour aider chacun à améliorer sa santé. Fondée en 1999, Dexcom innove en continu dans le domaine de la prise en charge du diabète, donnant aux utilisateurs les moyens de reprendre le contrôle de leur santé grâce à des solutions de suivi du glucose précises et avancées. Leurs produits sont conçus pour les adultes comme pour les enfants et ne nécessitent pas d’ordonnance.

Description

• Support Dexcom’s business strategy through customer insights and data storytelling • Lead U.S. and global brand research projects for Dexcom’s core brands • Independently plan and execute primary qualitative and quantitative research projects • Clarify business and market research objectives • Design research methodologies and develop questionnaires and discussion guides • Oversee survey programming, analyze data, and prepare summative reports and recommendations • Lead creative concept testing, messaging and communications testing, brand tracking, brand equity measurement, market landscape, and market opportunity assessment projects • Partner with internal stakeholders and external research partners to recommend methodologies and oversee fieldwork • Manage research logistics and vendors, including screener development, respondent recruitment, proposals, vendor setup, invoices, and document control • Ensure research quality, timing, and budget expectations are met • Develop and present compelling data storylines and recommendations • Analyze syndicated and secondary research and extract relevant insights • Synthesize themes across research and data sources into actionable insights • Serve as a strategic research partner to cross-functional stakeholders and influence business decisions • Apply AI-enabled and machine-learning-supported approaches to synthesize high-volume unstructured inputs such as social listening, app reviews, Amazon reviews, and verbatim feedback • Understand and comply with documented quality standards and requirements

🎯 Exigences

• Typically requires a Bachelor’s degree in market research, business, mathematics or social sciences • Experience independently planning and executing qualitative and quantitative market research projects in pharmaceutical, med tech/medical device, or consumer packaged goods organizations • First-hand experience integrating brand market research methodologies in support of brand planning and execution plans • Exceptional written and oral communication skills • Strong analytical skills, including quantitative data analysis • Working knowledge of conjoint, discrete choice modeling, price elasticity, and segmentation • Strong attention to detail and ability to ensure accuracy, consistency, and quality across research deliverables • Ability to collaborate with internal stakeholders, external vendors, and cross-functional partners • Strong project management and organizational skills • Ability to independently manage multiple priorities, complex projects, vendors, timelines, and budgets • Ability to identify and prioritize key research questions and recommend fit-for-purpose approaches • Experience using syndicated and secondary research sources to assess market and competitive trends, size opportunities, contextualize and validate primary research findings, and translate evidence into recommendations • Strong command of MS Office software, with advanced PowerPoint and Excel skills • Command of basic statistics theory • 5-15% travel required • Graduate degree may be desirable with 4 years of related experience • Experience in the diabetes space is nice to have • Experience with payer/insurance landscape in the US is nice to have • Experience using AI-supported synthesis, automated theme coding, or machine-learning-enabled listening tools is nice to have • Familiarity with social listening, app and marketplace reviews, CRM data, dashboards, or external intelligence platforms is nice to have

🏖️ Avantages

• A full and comprehensive benefits program • Growth opportunities on a global scale • Access to career development through in-house learning programs and/or qualified tuition reimbursement • Home office workplace; not required to live within commuting distance of an assigned Dexcom site • Flex workplace option may be available for employees within commuting distance of a Dexcom site

📊 Vérifiez votre score de CV pour ce poste

Améliorez vos chances d'obtenir un entretien en vérifiant votre score de CV avant de postuler.

Télécharger le CV