Lifecycle Marketing Lead

Emploi pas sur LinkedIn

🕒 il y a 22 jours

🇺🇸 États-Unis – Télétravail

💵 $100 000 - $120 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 21%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Directive

Site WebLinkedInTous les Emplois

11 - 50 employés

💼 Conseil

📦 Logistique

📣 Marketing

Consulting • Logistics • Marketing

Directive est la meilleure entreprise de conception web et de services informatiques à Oneonta, NY, spécialisée dans la mise en œuvre et la gestion de la technologie pour les entreprises. Elle propose une large gamme de services incluant la gestion IT, l'externalisation IT, la cybersécurité, l'hébergement cloud, le développement web et les services IT pour les organisations à but non lucratif. Avec un accent sur la surveillance proactive des systèmes IT, la formation en cybersécurité et l'hébergement cloud géré, Directive est dédiée à maintenir les systèmes opérationnels tout en maximisant la productivité des petites et moyennes organisations. Ses services incluent également la réparation d'ordinateurs, la conception web, et la conformité avec les lois telles que le NY SHIELD Act, offrant un support complet pour les besoins technologiques des entreprises.

Description

• Build lifecycle strategies rooted in clients' revenue models, customer journeys, data, and business objectives • Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement • Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data • Identify gaps in existing lifecycle programs and prioritize high-impact opportunities • Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points • Establish measurement frameworks connecting lifecycle activity to meaningful business outcomes • Build alongside the team and directly deliver hands-on client work • Work across client technology stacks and lifecycle platforms • Own senior client relationships and lead stakeholder conversations • Help define Directive's Lifecycle Marketing methodology, service offerings, delivery model, technology recommendations, and measurement frameworks • Help hire, mentor, and develop the Lifecycle Marketing team as the offering grows • Help determine where Lifecycle Marketing can create value before engagements begin • Support scoping, pitching, and expanding client engagements • Partner with the Director and Managing Director on practice development

🎯 Exigences

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines • Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models • Hands-on experience architecting lifecycle programs from scratch • Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement • Working expertise in at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive • Experience working with imperfect data and creating practical strategies despite technical limitations • Strong client-facing communication and ability to lead conversations with senior stakeholders • Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes • Previous experience mentoring, managing, or informally developing other marketers • Ability to move between strategy and execution • Strong commercial instincts and comfort participating in scoping, pitching, or expanding client engagements • Comfort operating in ambiguity and creating structure • Strong point of view and willingness to change it based on data or client context • Agency or consulting experience managing multiple clients simultaneously (strong plus) • Experience supporting both eCommerce and B2B/SaaS lifecycle programs (strong plus) • Experience with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models (strong plus) • Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor (strong plus) • Experience with SMS strategy, technology evaluation, implementation, and optimization (strong plus) • Experience partnering with RevOps, Sales Operations, or Marketing Operations teams (strong plus) • Experience auditing lifecycle programs and translating findings into paid consulting engagements (strong plus) • Previous responsibility for scoping, pitching, or selling professional services (strong plus) • Experience helping build a new capability, department, or service offering (strong plus) • Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies (strong plus) • Established and current work authorization and permanent residence in the United States; global opportunities may be available in Canada, Mexico, and the UK

🏖️ Avantages

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge (Closed December 24 - January 1) • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Annual company-wide retreat • Remote-first work from home office • PC or Mac available • Reasonable accommodations for qualified individuals with disabilities