Associate Director – Digital Media Insights

🕒 il y a 15 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

👔 Directeur

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Ebiquity plc

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501 - 1000 employés

💼 Conseil

📣 Marketing

Consulting • Analytics • Marketing

Ebiquity plc est un leader mondial dans l'analyse des investissements médias, fournissant des conseils indépendants et factuels pour permettre aux propriétaires de marques de prendre des décisions éclairées en matière d'investissement médias et d'améliorer les résultats commerciaux. Avec plus de 600 experts médias et plus de 25 ans d'expérience, Ebiquity offre une expertise inégalée en gestion de médias, en performance média, en efficacité marketing et en conformité contractuelle. L'entreprise utilise des analyses basées sur les données et des technologies de pointe pour aider les clients à maximiser l'efficacité et à éliminer le gaspillage dans leurs dépenses médias, favorisant ainsi la croissance dans un paysage médiatique en constante évolution.

Description

• Provide insights and actionable recommendations that improve clients’ media investment effectiveness and efficiency • Advise clients on digital media channels, insights, storytelling, and actionable next steps • Serve as an expert in reporting and analysis platforms, standard market reporting tools, and solution methodologies • Lead client presentations and conversations with Client Partners • Manage Digital Insight Senior Consultants and Consultants, including training and career development • Partner with the TV & Video Insights Americas Team • Work directly with the Activation Team • Participate in product innovation sessions with the Product + Solutions Team • Report directly to the Digital Insights Americas Team Lead • Lead omni-channel, integrated video, and/or digital strategy, insights, and activation work • Analyze campaign data, identify optimization opportunities, explain their importance, and estimate campaign learnings • Write and deliver client-facing presentations

🎯 Exigences

• 8+ years of professional work experience leading omni-channel strategy, digital strategy, insights and/or activation • Trusted digital media fundamentals knowledge and interest in current trends • Analytical and storytelling mindset; ability to review data sets and dig deeper to create an effective story • Experience analyzing and summarizing digital campaign reports and developing action plans aligned with campaign objectives • Experience planning media strategy and/or executing campaigns for large-scale clients (>50M USD annually) using platforms including DV360, The Trade Desk, Meta, TikTok, Snapchat, X, Pinterest, Campaign Manager, Google Ads, SA360, and third-party ad verification partners such as IAS/DV • Proven examples of creating campaigns embracing a digital trend and/or new partner to solve a client challenge • Strong written and verbal presentation skills, including client-facing presentations • Understanding of CTV and Retail Media advantageous • Proven leadership managing teammates with 0–7 years of experience, including day-to-day guidance and career development • Experience with Business Intelligence tools such as Power BI and Tableau, plus robust MS Office experience • Strong knowledge of media investment strategies, implementation practices, reporting/stewardship, and current trends • Experience using or understanding integrated TV technology and research platforms including Mediaocean, Kantar, AdIntel, MBox, VideoAmp, Comscore, iSpot, Nielsen, The Trade Desk, DV360, Yahoo, and R/F programs • Experience with third-party ad verification partners • Willingness to travel less than 25%

🏖️ Avantages

• Competitive salary • Health Insurance including exclusive plans for Dental & Vision • EAP Program Access • 401(k) Plan • HSA & FSA options • Life & Disability Insurance • Generous PTO and an extra day off for your birthday • Paid Maternity/Paternity Leave • Paid Holidays/Sick Time • Summer Fridays and Flexible Work Hours • Remote first location; with opportunities to join in-person team meetings. • A company focus on wellbeing and work life balance. • Broad range of learning and development opportunities underpinned by a focus on career progression and internal mobility.

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