VP of Growth Marketing

🕒 il y a 29 jours

🇺🇸 États-Unis – Télétravail

💵 $202 000 - $263 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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eMoney Advisor

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501 - 1000 employés

Fondée en 2000

💸 Finance

☁️ SaaS

🤝 B2B

Finance • SaaS • B2B

eMoney Advisor est une entreprise spécialisée dans les logiciels de planification financière. eMoney propose des outils de planification basés sur le cloud ainsi qu'un portail client pour les conseillers financiers, incluant des fonctionnalités telles que l'analyse de Monte Carlo, l'agrégation de comptes, le centre de décision, des résumés de plan, et des intégrations API/agrégation. Leurs produits (Plus, Pro, Premier, Enterprise) soutiennent la planification basée sur les objectifs et les flux de trésorerie, l'engagement client, et les déploiements d'entreprise pour les banques, les courtiers-négociants, et les RIA. eMoney se concentre sur l'amélioration de l'efficacité des conseillers, la satisfaction du client, et la scalabilité des services de planification.

Description

• Report to the Head of Marketing • Lead all aspects of demand generation, marketing operations, and client retention across the marketing organization • Drive increased acquisition and growth across the client base • Build monthly, quarterly, and annual marketing plans aligned with budget and revenue growth goals • Lead retention marketing strategies and campaigns to grow product and service adoption, expansion, upselling, and cross-selling • Develop adoption metrics and KPIs to measure campaign effectiveness • Identify media channels, growth strategies, and tactics • Establish measurement methodology and analyze ROI and success criteria • Oversee marketing operations reporting for demand and retention decision-making • Design and execute data strategy, including data quality, enrichment, hygiene, governance, and standardized processes • Improve marketing agility through documented processes and streamlined workflows • Set performance targets across channels and optimize marketing performance using insights • Collaborate with Sales leadership on lead tracking, reporting, handoff, and conversion processes • Support strategic planning, reverse waterfall goal setting, and budget planning and management • Coordinate with marketing communications, product marketing, and sales enablement/operations on broader campaign initiatives • Oversee multi-touch nurturing campaigns, landing pages, and content placement • Create and execute digital strategy, including SEO/SEM and paid social campaigns such as LinkedIn • Use digital metrics such as site traffic and conversion rates to optimize marketing expenses • Set lead goals and stage/conversion rates in the demand waterfall • Oversee integrated inbound, outbound digital, partner marketing, and events campaigns • Lead events strategy covering tradeshows, webinars, hosted VIP events, and the annual Summit, with performance reporting and ROI focus • Establish and maintain lead-to-revenue processes with sales development and sales • Manage team performance and workforce planning with the Head of Marketing • Lead, coach, and inspire demand, events, marketing operations, and retention marketing professionals

🎯 Exigences

• Bachelor’s Degree • 15+ years of B2B demand generation experience • 7+ years of management experience • Strong experience with Eloqua or another marketing automation platform, Salesforce, and Account-Based Technology platforms • Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization • Experience with BI platforms such as Looker, PowerBI, and/or Google Data Studios • Experience managing budgets and evaluating hiring needs across the team • Previous experience working across Marketing, Business Development, and Sales to define and develop scalable revenue-driving business processes • Proven success supporting or collaborating with Enterprise-level Sales and Marketing teams • Familiarity with long-cycle B2B sales motions, account-based marketing strategies, and cross-functional go-to-market execution • Ability to understand and translate business objectives into marketing goals, KPIs, and technical requirements and create executive-level reports • Strong analytical skills and ability to make commercially impactful recommendations based on data • Creative approach to developing campaigns • Strategic, objective-driven planning and reporting • Ability to multitask and prioritize in a fast-paced and dynamic work environment • Self-motivated with attention to detail and focus on quality results • Trusted partner to sales • Strong manager and natural leader with demonstrated experience managing cross-functional teams • Experience integrating AI into marketing strategies to drive improved outcomes and operational efficiency highly preferred

🏖️ Avantages

• Annual bonus program • Retirement contributions • Health insurance • Sick leave • Parental leave • Paid time off • Inclusive, people-first culture • Equal employment opportunity workplace

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