VP of Global Growth

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de TRM Labs, pas via un site d'emploi

Repérée par Remote Rocketship il y a 1 mois

Toujours ouverte sur le site de TRM Labs. Vérifiée il y a 7 heures.

Logo of TRM Labs

TRM Labs

201 - 500 employés

Fondée en 2018

₿ Crypto

📋 Conformité

🤝 B2B

Crypto • Compliance • B2B

TRM Labs est une entreprise spécialisée dans l'intelligence blockchain qui fournit des solutions de surveillance de transactions, de services forensics et de conformité aux entreprises et organismes du secteur public traitant des cryptomonnaies. Leur plateforme et leurs produits (exemples : Compliance360, Investigation360, Seizure360, Supervision360, BlockInt API, MCP, wallet screening, Know-Your-Asset) aident les banques, les entreprises crypto, les régulateurs, les forces de l'ordre et les autorités fiscales à détecter, enquêter et bloquer les activités crypto illicites, soutenir les saisies, et répondre aux exigences de LBC/FT et de supervision. TRM propose également des formations et certifications (TRM Academy) ainsi que des services professionnels tels que la réponse aux incidents et le développement des capacités.

Description

• Lead TRM Labs’ next stage of global expansion by building a repeatable, scalable, and efficient growth organization • Own global pipeline generation and the customer journey from initial awareness through sales-accepted opportunity • Report to the Chief Revenue Officer and serve on the Growth Leadership Team • Lead growth strategy, digital and lifecycle marketing, ABM, field marketing, marketing operations, and analytics teams • Establish attribution, experimentation, and funnel visibility • Translate revenue targets into pipeline requirements by market, region, offering, and customer type • Map buyer and account progression, define stage criteria, identify bottlenecks, and improve Sales handoffs • Integrate demand generation, performance marketing, lifecycle, ABM, field marketing, digital, events, executive programs, content, and sales outreach • Lead paid search and social, organic search and AI discovery, website conversion, landing pages, nurture, and reactivation • Prioritize and run experiments across audiences, channels, campaigns, and conversion paths • Use AI to improve targeting, campaign operations, content production, and analysis • Develop the team, recruit talent, own the budget and agency relationships, and establish operating rhythms • Advise the CRO, CEO, and leadership team on pipeline performance, investment tradeoffs, and market opportunities

🎯 Exigences

• Track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles • Quantitative fluency and sound judgment with imperfect data • Ability to build funnel models, pressure-test attribution, evaluate acquisition economics, and design useful experiments • Track record driving new-logo acquisition and customer expansion • Deep full-funnel expertise from awareness and MQL generation through opportunity creation, Sales handoffs, and downstream pipeline outcomes • Demonstrated success building multitouch attribution, marketing analytics, and forecasting models • Disciplined approach to experimentation and measurable improvements in qualified pipeline and conversion • Experience leading demand generation, performance marketing, lifecycle, ABM, digital, and regional or field marketing • Strong marketing operations and data analytics experience • Applied AI fluency in campaign operations, targeting, content velocity, forecasting, or attribution • Track record hiring and developing leaders and building accountable operating models • Multi-region experience across NA, APAC, and EMEA; public-sector or regulated-buyer experience is ideal • Strong executive communication and GTM partnership • Willingness to work in a high-intensity, high-ownership environment • Ability to operate with ambiguity, adaptability, collaboration, and creative problem-solving

🏖️ Avantages

• Competitive benefits, wellness programs, and time away from work, varying by country and local employment requirements

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