Director of Growth

🕒 il y a 29 jours

🇺🇸 États-Unis – Télétravail

💵 $155 000 - $180 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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SafelyYou

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2015

🏥 Santé

🤖 Intelligence artificielle

☁️ SaaS

💰 €43 000 000 Series C - Safely You en 2025-01

Healthcare • Artificial Intelligence • SaaS

SafelyYou est une entreprise de technologie de santé qui utilise l'intelligence artificielle éprouvée et une expertise clinique pour améliorer la qualité des soins aux seniors dans divers établissements. Elle fournit une surveillance alimentée par l'IA, des analyses et un soutien clinique aux établissements de soins et aux aidants pour détecter les chutes et autres événements de sécurité, réduire les risques et permettre de meilleurs résultats ainsi qu'une tranquillité d'esprit pour les personnes âgées et leurs familles. SafelyYou offre principalement ses solutions aux organisations de soins via des canaux d'entreprise/B2B.

Description

• Turn company revenue targets into a growth plan covering pipeline targets by segment, channel mix, budget allocation, and assumptions • Revise the growth plan quarterly based on results • Own the funnel model from first touch to closed-won, including conversion benchmarks and sales capacity math • Manage the growth budget and justify allocations using pipeline, CAC, and payback • Plan, build, and optimize SEM, LinkedIn, trade publication, and retargeting campaigns • Design drip and lifecycle email programs by persona and buying stage • Own segmentation, deliverability, and lead handoff triggers • Build and test landing pages using hypothesis-driven experiments • Develop co-marketing programs with technology, channel, and industry partners • Own paid social and coordinate organic social strategy with the content team • Add and track direct mail in ABM and event programs • Define target account lists and tiers with sales leadership • Run 1:1, 1:few, and 1:many ABM programs tied to account plans • Measure account engagement and progression • Define and optimize the supporting technology stack • Build an attribution approach combining system-based and self-reported attribution • Run incrementality tests where volume allows • Report on sourced and influenced pipeline, CAC, payback, stage conversion, and channel ROI • Enforce data discipline between marketing automation and Salesforce • Ensure marketing data practices follow privacy and data-handling policies • Own lead scoring, routing, SLAs, and follow-up logic • Work with SDR leadership on qualification criteria, handoff context, sequence messaging, and feedback loops • Run regular closed-loop reviews with sales • Plan content against funnel gaps and share performance data • Turn product positioning, messaging, and launches into in-market campaigns • Attend pipeline reviews and treat sales as the primary customer of the growth function • Manage and develop one direct report • Manage agency and contractor relationships against performance standards • Audit the funnel, attribution, and lead flow; establish baseline metrics • Fix urgent routing and follow-up gaps and establish an approved 12-month growth plan • Improve speed-to-lead and MQL-to-SQL conversion • Launch ABM programs against Tier 1 accounts • Establish reliable, repeatable marketing-sourced pipeline from core growth channels

🎯 Exigences

• Candidates must be located in the United States • 8+ years in B2B marketing • 5+ years in B2B SaaS growth or demand generation with direct ownership of pipeline targets • Quantified pipeline results that can be explained in detail • Hands-on proficiency in paid search and LinkedIn advertising at meaningful budget levels • Experience building and running ABM programs aimed at multi-stakeholder buying committees with long sales cycles • Experience building nurture programs in HubSpot, Marketo, or Pardot • Strong working knowledge of Salesforce campaigns, reporting, and lead and contact management • Experience designing or rebuilding an attribution model and understanding its limits • Statistical literacy sufficient to design A/B tests and interpret results correctly • Experience defining SLAs and handoff processes with SDR and sales teams • Clear, concise writing and ability to present performance and recommendations to executives • Preferred: experience in healthcare, senior living, or another regulated vertical market • Preferred: experience running trade publication and direct mail programs in a niche market • Preferred: experience with intent data or ABM platforms such as 6sense or Demandbase • Preferred: SQL or BI tool proficiency • Preferred: experience at a company at a similar growth stage

🏖️ Avantages

• A mission-driven company culture • Fully remote • Competitive salary and benefits • Fully paid employee premiums for Medical, Dental, and Vision • 401k Program • Monthly Education, Well-being & WFH stipends • Non-accrual PTO • Growth Potential • Company Retreats • Medical & Family/Parental Leave

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