Senior Growth Marketing Manager – ABM

🕒 il y a 22 jours

🇺🇸 États-Unis – Télétravail

💵 $120 000 - $140 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

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EverCommerce

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2016

🏥 Santé

💼 Conseil

📦 Logistique

💰 Private Equity Round en 2019-07

Healthcare • Consulting • Logistics

EverCommerce est la plateforme de commerce de services de premier plan, offrant des solutions SaaS intégrées, adaptées verticalement, à plus de 500 000 entreprises de services à l'échelle mondiale. Fondée en 2016, EverCommerce propose des solutions logicielles qui aident les entreprises à promouvoir leurs services, à rationaliser leurs opérations quotidiennes et à améliorer l'engagement client. La société se spécialise dans l'accélération de l'économie des services grâce à la transformation numérique dans plusieurs secteurs, notamment les services à domicile et sur le terrain, les services de santé, ainsi que le fitness et le bien-être. La technologie d'EverCommerce vise à accélérer la croissance, améliorer les opérations et augmenter la fidélisation pour les petites et moyennes entreprises, transformant la manière dont elles interagissent avec leurs clients grâce à des applications modernes numériques et mobiles.

Description

• Own and continuously refine improveit 360’s Target Account List in partnership with Sales leadership • Develop account-identification, prioritization and tiering criteria • Establish 1:1, 1:few and 1:many account strategies • Define priority personas and buying committee roles • Improve contact coverage and account intelligence with Marketing Ops, RevOps and data providers • Develop and execute integrated ABM programs across account tiers • Coordinate account-based experiences with Paid Media, Content, Product Marketing, Events and other channel owners • Lead recurring Sales + Marketing account reviews • Translate account intelligence into recommendations, Sales plays and enablement • Own the target-account funnel from target account through pipeline and revenue • Define and refine Marketing Qualified Account criteria and routing • Own ABM technology and intent strategy, including ZoomInfo MarketingOS • Partner on Salesforce integrations, workflows, reporting, data hygiene and account structures • Establish KPIs and reporting across coverage, engagement, intent, MQAs, opportunities, pipeline and revenue • Optimize account selection, tiering, messaging and activation using performance data and Sales feedback • Develop and maintain a prioritized long-term ABM roadmap aligned with business goals

🎯 Exigences

• Significant experience building and/or leading B2B account-based marketing programs, ideally within SaaS or another complex B2B environment • Demonstrated experience building ABM foundations, including TAL development, account tiering, buying committee strategy, intent, personalization and account-based measurement • Strong understanding of 1:1, 1:few and 1:many ABM models and when each should be used • Experience partnering directly with Sales leadership, AEs and SDRs to develop shared account strategies and coordinated plays • Ability to build trust with Sales while also bringing a strong Marketing point of view and challenging assumptions when needed • Experience working with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity or similar tools • Strong understanding of Salesforce and how account, contact, opportunity and engagement data support an ABM motion • Experience partnering with Marketing Ops and RevOps on data, integrations, routing, reporting and measurement • Strong analytical skills and comfort translating account-level data into clear decisions and actions • Experience working cross-functionally with Paid Media, Product Marketing, Content, Events and other Marketing teams • Ability to move comfortably between strategy and execution — building the framework while also getting programs into market • Strong communication, facilitation and stakeholder-management skills • A practical mindset: able to build scalable processes without overengineering them • Must be eligible to work without sponsorship • Ability to travel to Corporate Headquarters in Denver, Colorado, or other office locations around North America as required

🏖️ Avantages

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program • Option to work 100% remotely • In-office or hybrid work option • Travel to Corporate Headquarters or other office locations may be required

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