VP of Retention

🕒 il y a 6 mois

🗣️🇺🇸🇬🇧 Anglais requis

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Everyday Dose

11 - 50 employés

Everyday Dose est une alternative au café normal et aux stimulants. Nous sommes la première entreprise de champignons à combiner des champignons fonctionnels, des protéines de collagène et des nootropiques pour activer votre DOSE (Dopamine, Ocytocine, Sérotonine et Endorphines).

Description

• - Full retention strategy and roadmap • - Lifecycle architecture across email, SMS, portal, and product • - Subscription economics and optimization • - Predictive churn modeling • - Activation and time-to-value improvements • - Churn reduction initiatives • - All retention experiments and A/B tests • - LTV modeling and reporting • - Customer segmentation and personalization • - Cross-sell and upsell pathways for new SKUs • - Build and manage all lifecycle flows (post-purchase, education, renewal, winback) • - Oversee list health, segmentation, and deliverability • - Develop monthly retention campaigns and calendar • - Create LTV and churn dashboards • - Lead cohort analysis by SKU, acquisition source, and persona • - Partner with analysts to uncover retention opportunities • - Lead Skio optimization • - Redesign cancellation flow and save logic • - Personalize in-portal UX • - Deploy pause/skip features and predictive triggers • - Work with CX to reduce avoidable tickets • - Partner with Brand on retention storytelling • - Work with Ops to avoid stockouts that drive churn • - Guide Product using customer behavior insights

🎯 Exigences

• - 10+ years in lifecycle, CRM, retention, or subscription strategy • - 3+ years leading teams • - Strong analytical, technical, and behavioral psychology skills • - Experience improving retention curves significantly • - Hands-on experience with Skio, Klaviyo, Iterable, or similar • - Exceptional collaboration skills • - Startup/scale-up DNA • - Comfortable owning $20M–$50M+ revenue levers

🏖️ Avantages

• COMPENSATION • - Competitive base, bonus, and equity package • - Comprehensive health, vision, dental • - Unlimited PTO • - Remote-friendly role

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