Senior Marketing Analytics Consultant

🕒 il y a 7 jours

🇺🇸 États-Unis – Télétravail

💵 $100 000 - $125 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 2%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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📦 Logistique

💰 €2 000 000 Venture Round en 2015-01

Healthcare • Insurance • Logistics

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Description

• Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes • Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems • Develop and maintain dashboards, visualizations, and performance reports using Tableau • Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets • Deliver insights to optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness • Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments • Partner with marketing, product, and analytics stakeholders to translate business needs into analytical solutions • Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making • Ensure data accuracy and consistency through regular validation and quality checks • Stay current with industry trends in marketing analytics, attribution, and measurement methodologies

🎯 Exigences

• Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics) • 4-5 years of experience in marketing analytics, data analytics, or related fields • Strong proficiency in SQL for data extraction and manipulation • Hands-on experience with Tableau for visualization and reporting • Solid understanding of marketing measurement concepts, attribution, and performance analytics • Excellent communication skills with the ability to translate data into compelling narratives • Demonstrated experience collaborating with stakeholders and influencing decisions • Strong analytical thinking, problem-solving abilities, and attention to detail • Ability to work independently, take initiative, and manage multiple priorities • Preferred: Experience working with fintech, financial services, or digital-first consumer businesses • Preferred: Familiarity with marketing attribution models, MMM, or experimentation frameworks • Preferred: Experience leading a team • Preferred: Exposure to additional BI or data visualization tools • Preferred: Experience with GA4 and BigQuery • Preferred: Understanding of predictive modeling or statistical analysis techniques

🏖️ Avantages

• Annual bonus • Benefits information provided via US Careers and Benefit

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