Senior Customer Marketing Manager

🕒 il y a 7 jours

🇺🇸 États-Unis – Télétravail

💵 $145 000 - $185 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 20%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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🔒 Cybersecurity

🤖 Intelligence artificielle

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

La plateforme NodeZero™ permet à votre organisation de découvrir, corriger et vérifier en continu votre surface d'attaque exploitable. Réduisez votre risque de sécurité en trouvant de manière autonome les faiblesses de votre réseau, en sachant comment les prioriser et les corriger, et en vérifiant immédiatement que vos corrections fonctionnent. NodeZero offre des tests d'intrusion autonomes respectant l'environnement de production et d'autres opérations d'évaluation essentielles qui s'adaptent à vos environnements internes, externes, cloud et cloud hybride les plus vastes. Pas d'agents requis, pas de code à écrire, et pas de consultants à embaucher.

Description

• Own programs engaging the customer journey across onboarding, activation, adoption, engagement, retention, renewal support, and expansion • Define customer segments, lifecycle stages, journey maps, messaging, and campaign playbooks • Partner with customer enablement to market customer education, product engagement, onboarding, and lifecycle programs • Develop proactive retention and re-engagement programs for at-risk or under-engaged accounts using customer health, product usage, support, engagement, and renewal signals • Create signal-based upsell and cross-sell campaigns and route qualified opportunities to CSMs and account executives • Equip Sales and Customer Success with customer-centric messaging, adoption toolkits, executive business review materials, ROI content, playbooks, trigger definitions, and follow-up paths • Partner with Product Marketing and Product to translate customer feedback into product communications, release messaging, educational content, and lifecycle campaigns • Improve segmentation, data quality, trigger detection, nurture, automation, attribution, and reporting with Marketing Operations, Revenue Operations, and Customer Success Operations • Build annual and quarterly customer marketing plans, manage budgets and resources, and lead cross-functional execution • Establish dashboards and operating rhythms connecting lifecycle engagement to adoption, retention, renewal health, expansion pipeline, and influenced revenue • Lead test-and-learn programs by defining metrics, analyzing performance, optimizing campaigns, and iterating strategy and execution • Present performance, insights, risks, and recommendations to marketing and cross-functional leadership

🎯 Exigences

• 7 or more years of marketing experience, including 3 or more years in customer marketing, lifecycle marketing, customer success enablement, product marketing, or a related discipline • Experience building customer journeys and lifecycle programs across onboarding, activation, adoption, retention, renewal, and expansion • Track record of creating programs that improve product adoption, customer engagement, renewal outcomes, or expansion pipeline • Experience developing trigger-based or signal-based campaigns tied to customer health, product usage, account activity, or renewal timing • Experience partnering with Sales, Customer Success, Product Marketing, Product, Revenue Operations, and Marketing Operations • Strong understanding of B2B SaaS or cybersecurity buying cycles, customer stakeholders, and complex account environments • Strong analytical and operational skills, including connecting campaign performance and customer behavior to business outcomes • Excellent project management skills and ability to manage multiple priorities in a fast-moving environment • Experience managing budgets, agencies, contractors, or cross-functional workstreams • Legally authorized to work in the United States • No current or future employment visa sponsorship requirement

🏖️ Avantages

• Equity package in the form of stock options for all full-time roles • Health, vision & dental insurance for you and your family • Flexible vacation policy • Generous parental leave • Career development opportunities • Inclusive culture • Collaborative environment encouraging creativity and out-of-the-box thinking • Remote and hybrid work models depending on role and location

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