Senior Media Buyer

Emploi pas sur LinkedIn

🕒 il y a 7 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de IGAMINGHUNT, pas via un site d'emploi

Repérée par Remote Rocketship il y a 7 jours

Toujours ouverte sur le site de IGAMINGHUNT. Vérifiée il y a 2 heures.

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IGAMINGHUNT

11 - 50 employés

Fondée en 2022

🎯 Recrutement

🎲 Jeux d'argent

🤝 B2B

Recruitment • Gambling • B2B

IGAMINGHUNT est un cabinet de recrutement spécialisé dans la recherche de talents pour l'industrie de l'iGaming. Ils recrutent pour des postes de direction, ingénieurs & développeurs, produits & marketing, ainsi que des rôles administratifs & RH. Ils fournissent des analyses du marché, des réflexions stratégiques (blogs, podcasts) et des conseils de consultation pour les opérateurs et startups d'iGaming. L'entreprise met l'accent sur une connaissance approfondie du secteur, en éduquant leur personnel sur les dynamiques du marché, et en aidant leurs clients avec des stratégies de recrutement et des solutions de talents adaptées aux marchés de l'iGaming réglementés et en évolution rapide.

Description

• Take full ownership of paid traffic acquisition, with Meta as the primary platform • Develop acquisition channels through Google Ads, native advertising, and adult ad networks • Plan, launch, test, and scale campaigns targeting the US, UK, and Australian markets • Manage budgets and optimize performance across the entire customer journey • Develop and improve acquisition funnels connecting ads, landing and bridge pages, private chat interactions, and paid conversions • Optimize for cost per chat, cost per first purchase, payback periods, and 30-day customer value • Establish creative testing and scaling processes, including performance thresholds and test-budget allocation • Maintain stable advertising operations in restricted verticals through compliant account structures, careful scaling, account management, and recovery procedures • Build and manage tracking and attribution infrastructure using tools such as Keitaro, server-side conversion events, and postbacks • Collaborate with creative and customer engagement teams to improve messaging, landing pages, conversion quality, and monetization • Monitor advertising profitability and investigate performance discrepancies • Refine acquisition strategies based on revenue and customer behavior • Work directly with the founder on acquisition priorities, performance reviews, and growth opportunities • Potentially mentor and lead junior media buyers

🎯 Exigences

• 4+ years of hands-on experience in performance marketing or media buying • Substantial exposure to adult, dating, nutra, or gambling advertising verticals • Personally managed monthly Meta advertising budgets of $100,000 or more • Successfully scaled at least one offer from initial testing to $100,000 monthly spend • Advanced expertise in Meta Ads, including campaign structure, creative testing, budget allocation, optimization, and scaling • Practical experience with Google Ads and at least one native or adult advertising network • Strong knowledge of performance marketing economics, acquisition costs, first-purchase conversion, payback periods, customer value, and revenue-based campaign evaluation • Experience maintaining advertising account stability in policy-sensitive industries, including account preparation, gradual scaling, appeals, and recovery from suspensions • Ability to design and execute systematic creative testing strategies and data-backed scaling decisions • Hands-on experience configuring Keitaro, Voluum, RedTrack, or similar tracking platforms, including server-side conversion tracking, postbacks, and attribution troubleshooting • Strong analytical skills and commercial judgment • Ability to independently manage substantial budgets and campaign performance • Ability to demonstrate previous campaign results and personally managed advertising accounts or dashboards during assessment • Upper-intermediate or higher level of English for business communication and daily work • Comfortable advertising to adult (18+) content • Must confirm no use of cloaking, farmed accounts, or other deception of ad platforms

🏖️ Avantages

• Fully remote work with flexibility to work from any time zone • Competitive senior-level base salary • Direct collaboration with the founder and significant influence over paid acquisition strategy and commercial results • Opportunity to build and develop the media buying function, with potential team leadership responsibilities • Professional development and long-term growth opportunities

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