Lifecycle Marketing Manager

🕒 il y a 7 jours

🇺🇸 États-Unis – Télétravail

💵 $105 000 - $120 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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PlanHub

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2008

💼 Conseil

📦 Logistique

📣 Marketing

💰 Private Equity Round en 2020-10

Consulting • Logistics • Marketing

PlanHub est une plateforme de préconstruction de premier plan conçue pour l'industrie de la construction, connectant entrepreneurs généraux, sous-traitants et fournisseurs. Elle offre une suite d'outils pour la gestion de projet, la gestion des appels d'offres, le métré et l'estimation, et la gestion des relations, permettant ainsi aux professionnels de la construction de rationaliser leurs opérations et de remporter plus d'appels d'offres. Avec un réseau croissant de plus de 500 000 professionnels, PlanHub simplifie le processus d'appel d'offres et facilite de meilleures connexions et opportunités.

Description

• Define user lifecycle journeys, activation milestones, and progression criteria for general contractors, subcontractors, and suppliers • Design, build, and optimize HubSpot workflows for onboarding, activation, plan upgrades, retention, and win-back • Own lifecycle messaging, copy, cadence, and campaign execution • Partner with Product Marketing and Design on positioning and creative • Segment and personalize communications by trade, geography, behavior, and plan • Plan and manage communications across email, in-app messaging, and other effective channels • Run experiments with hypotheses, success measures, and comparison groups • Measure activation, repeat usage, retention, and upgrades • Build and maintain lifecycle reporting, including cohort and funnel analysis • Communicate findings to Marketing, Product, and leadership • Lead lifecycle requirements for the planned email platform and user-profile migration • Partner with Marketing Operations, Product, and Engineering on event definitions, consent and suppression needs, vendor evaluation, and launch validation • Monitor email engagement, deliverability, and suppression practices • Audit existing lifecycle programs, workflows, and data availability during the first 90 days • Launch or improve activation programs for general contractor and subcontractor users • Establish a lifecycle dashboard with activation definitions and baseline cohort reporting • Deliver a lifecycle requirements document for the planned migration

🎯 Exigences

• Five or more years of experience in lifecycle marketing, CRM, or marketing automation • Ideally experience in a marketplace, product-led, or SaaS business with a high-volume user base • Deep, hands-on HubSpot experience, including workflows, lists, properties, segmentation, and the underlying data model • Strong analytical skills, including cohort and funnel analysis, experiment design, and experience using SQL or a business intelligence tool • Experience running high-volume email programs, including campaigns and automated sends, with examples of tests run and results improved • Experience building behavioral and event-triggered programs • Record of setting lifecycle strategy and personally building, launching, and optimizing programs • Strong copywriting skills and ability to turn product value into clear, relevant customer communications • Working knowledge of email deliverability, consent management, suppression practices, and compliance requirements • Clear communication and ability to work effectively with Marketing Operations, Product Marketing, Product, Engineering, Sales, and Customer Success • Experience with a customer data platform (CDP) • Experience with Braze, Iterable, Klaviyo, or a similar orchestration platform • Experience supporting an email platform migration or implementing new behavioral data and messaging capabilities • Background in B2B marketplaces, construction, or SMB customers • Knowledge of email deliverability and compliance requirements • Candidates must be authorized to work in the United States • PlanHub is unable to sponsor visas or support employment outside the United States

🏖️ Avantages

• An awesome culture where you will be empowered, make an impact, and learn a ton • Remote friendly • Medical insurance • Dental insurance • Vision insurance • Life insurance • Open time-off policy • 401(k) plan with a company match

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