Senior Manager, Growth Cohort – Casino

🕒 il y a 3 mois

🏄 California – Distant

🏄 California – Remote

💵 $155 000 - $175 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

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Fanatics, Inc.

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2011

🎮 Jeux vidéo

🛒 Commerce de détail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics construit une plateforme sportive numérique mondiale de premier plan qui vise à améliorer l'expérience des fans pour plus de 100 millions d'amateurs de sport à travers le monde. L'entreprise opère dans plusieurs divisions, notamment Fanatics Commerce, Fanatics Collectibles et Fanatics Betting & Gaming. Elle offre aux fans la possibilité d'acheter des équipements sous licence, des maillots, des produits lifestyle et des couvre-chefs, de collectionner des cartes de trading physiques et numériques, des souvenirs sportifs et d'autres actifs numériques, ainsi que de participer à des paris sportifs. Fanatics s'associe à plus de 900 entités sportives à travers le monde, y compris des ligues majeures, des équipes et des athlètes, et gère plus de 2 000 points de vente. L'entreprise s'engage à la responsabilité d'entreprise en mettant l'accent sur la philanthropie, la diversité et l'inclusion, la protection de la marque et la durabilité.

Description

• Execute New Player Cohort Strategy: Own the day-to-day management of new player cohorts, implementing aggressive strategies to maximize Initial NGR and Day-1 to Day-30 LTV. • Optimize the Conversion Funnel: Map and refine the journey from registration to first deposit; collaborate with CRM and Product to remove friction and ensure a seamless "first-bet" experience. • Promotional Strategy: Partner with the Promotions team to design new user incentives that balance high-volume acquisition with long-term value. Build a robust "test-and-learn" pipeline for acquisition offers, constantly refining bonus structures, wagering requirements, and "hook" messaging to outperform competitors. • Data-Driven Intake Analysis: Analyze the performance of new cohorts by acquisition source to identify high-value trends, reporting insights on CAC and early-life ROI to Casino leadership. • Cross-Functional Alignment: Serve as the primary bridge between the Acquisition Marketing, Brand, and Analytics teams to ensure promo spend aligns with volume targets and commercial budgets. • Performance & Velocity Reporting: Track and forecast the growth of new player bases, maintaining real-time dashboards that communicate the health and scale of the acquisition pipe.

🎯 Exigences

• 7 plus years of experience in growth marketing, CRM, or lifecycle strategy—ideally within Casino, iGaming, or a high-frequency subscription/digital environment. • Proven Track Record: Experience driving measurable improvements in customer retention and LTV through segmented, data-informed campaigns. • Analytical Mindset: Strong proficiency in cohort analysis and data interpretation; you are comfortable using data to build business cases for new initiatives. • Communication Skills: Ability to translate complex data into clear, actionable narratives for cross-functional partners and leadership. • Operational Agility: Comfortable moving between high-level lifecycle planning and the tactical details of campaign execution. • Industry Knowledge: A solid understanding of the regulated gaming landscape and player psychology is a significant plus.

🏖️ Avantages

• For information about our benefits, please visit **https://benefitsatfanatics.com/**