Senior Manager, Growth Cohort, Sportsbook

🕒 il y a 3 mois

🗽 New York – Distant

🗽 New York – Remote

💵 $150 000 - $175 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Recevoir des emails pour des emplois à distance

📊 Vérifiez votre score de CV pour ce poste

Améliorez vos chances d'obtenir un entretien en vérifiant votre score de CV avant de postuler.

Télécharger le CV

Fanatics, Inc.

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2011

🎮 Jeux vidéo

🛒 Commerce de détail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics construit une plateforme sportive numérique mondiale de premier plan qui vise à améliorer l'expérience des fans pour plus de 100 millions d'amateurs de sport à travers le monde. L'entreprise opère dans plusieurs divisions, notamment Fanatics Commerce, Fanatics Collectibles et Fanatics Betting & Gaming. Elle offre aux fans la possibilité d'acheter des équipements sous licence, des maillots, des produits lifestyle et des couvre-chefs, de collectionner des cartes de trading physiques et numériques, des souvenirs sportifs et d'autres actifs numériques, ainsi que de participer à des paris sportifs. Fanatics s'associe à plus de 900 entités sportives à travers le monde, y compris des ligues majeures, des équipes et des athlètes, et gère plus de 2 000 points de vente. L'entreprise s'engage à la responsabilité d'entreprise en mettant l'accent sur la philanthropie, la diversité et l'inclusion, la protection de la marque et la durabilité.

Description

• Execute Seasonal Cohort Strategy: Own the management of new player cohorts acquired during key tentpole events. Implement strategies to maximize Initial NGR and ensure players acquired for a specific event (e.g., the World Cup) are successfully cross-sold into the broader sports offering. • Optimize the Funnel: Map and refine the journey from registration to first deposit. Collaborate with CRM and Product to ensure a seamless "first-bet" experience that can handle the high-velocity traffic spikes typical of pre-match windows. • Event-Driven Promotional Strategy: Partner with the Promotions and Trading teams to design incentives (Odds Boosts, Insurance Bets) that balance high-volume acquisition with margin health. • Dynamic Intake Analysis: Analyze cohort performance by acquisition source and entry event. Identify which sports or leagues produce the highest LTV players and report insights on CAC vs. early-life ROI to Sportsbook leadership. • Cross-Functional Alignment: Serve as the primary bridge between Acquisition, Brand, and the Trading/Odds-making teams. Ensure promotional spend aligns with the sports schedule, volume targets, and commercial risk profiles. • Reporting: Lead reporting of new player volume, early-life value, and marketing spend. Actively partner with Finance and Analytics to identify performance gaps, working cross-functionally to optimize activity

🎯 Exigences

• 7plus years of experience in growth marketing, CRM, or lifecycle strategy—specifically within Sports Betting, iGaming, or high-velocity digital marketplaces. • Sports Market Fluency: A deep understanding of the sports calendar and betting-specific behaviors (e.g., parlay preference vs. straight bets, in-play vs. pre-match). • Proven Track Record: Experience driving retention in a seasonal industry, specifically managing "churn" after major sporting events conclude. • Analytical Mindset: Proficiency in cohort analysis; you should be able to explain how a cohort acquired during the NFL Playoffs differs in value from one acquired during the NBA mid-season. • Communication Skills: Ability to translate complex betting data into actionable narratives for leadership, especially regarding "hold" percentages and promotional reinvestment. • Operational Agility: Comfortable working in a fast-paced environment where strategies may need to pivot based on real-world match results or major injuries.

🏖️ Avantages

• Salary range is listed in USD which incorporates all of our Geographical Compensation Zones and is subject to change.