Senior Product Manager, Audiences

🕒 il y a 5 jours

🇺🇸 États-Unis – Télétravail

💵 $150 427 - $176 973 / an

⏰ Temps Plein

🟠 Senior

✅ Responsable Produit

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Fetch Rewards, pas via un site d'emploi

Repérée par Remote Rocketship il y a 5 jours

Toujours ouverte sur le site de Fetch Rewards. Vérifiée il y a 1 heure.

Logo of Fetch Rewards

Fetch Rewards

501 - 1000 employés

Fondée en 2013

💼 Conseil

🍽️ Alimentation et boissons

📦 Logistique

💰 Debt Financing en 2022-04

Consulting • Food & Beverage • Logistics

Fetch Rewards est une entreprise qui exploite l'application de récompenses américaine, utilisant la puissance des Fetch Points pour influencer le comportement et l'engagement des consommateurs à travers divers secteurs, notamment les biens de consommation emballés (CPG), la vente au détail et les restaurants. En proposant des solutions marketing sur mesure, Fetch aide les marques à augmenter leurs ventes, à améliorer la fidélisation et à développer une loyauté à vie chez les consommateurs sans recourir aux rabais. La plateforme propose des offres dynamiques in-app basées sur des comportements d'achat vérifiés, conçues pour inspirer des résultats commerciaux spécifiques et augmenter l'engagement client. Fetch Rewards s'associe à des grandes marques et détaillants, offrant une approche robuste basée sur les données pour renforcer la fréquence d'achat et la fidélité des clients.

Description

• Shape the roadmap for Fetch’s off-platform audience products • Translate advertiser needs, market opportunities, partner feedback, and commercial goals into roadmap priorities • Develop lookalike and predictive audience offerings with data science and engineering • Define audience taxonomy, descriptions, selection criteria, and discovery capabilities • Own requirements for audience creation, sizing, expansion, activation, refresh, and status visibility • Prioritize and deliver integrations with DSPs, identity providers, and activation partners • Enable self-service audience workflows through reusable services, tools, and external APIs • Improve audience coverage, sizing, and targeting through identity and data science capabilities • Lead requirements, dependency alignment, implementation, testing, launches, and ongoing improvements • Track adoption, activation success, match rates, expansion turnaround, delivery reliability, and operating cost • Connect product investments to revenue opportunities with GTM and Business Development • Ensure audience creation, expansion, and distribution follow approved data uses and access controls

🎯 Exigences

• 5+ years of product management experience, including 3+ years in programmatic advertising, audience products, or ad tech • Experience owning a product roadmap and prioritizing based on customer needs, commercial impact, technical dependencies, and effort • Direct experience building audience activation products, DSP integrations, or audience data-sharing platforms • Working understanding of audience segmentation, identity resolution, privacy-safe matching, and audience scale-versus-precision tradeoffs • Familiarity with lookalike or predictive audiences and ability to partner with data scientists on use cases, evaluation criteria, and product requirements • Technical fluency with APIs, data pipelines, and partner integrations • Strong product judgment and ability to evaluate build-versus-partner options • Track record of taking ambiguous opportunities from discovery to a live product and improving it using adoption, quality, and operational data • Clear communication across technical and commercial teams and ability to lead partner conversations • Curiosity about AI and willingness to use new tools thoughtfully

🏖️ Avantages

• Equity for full-time employees • 401(k) matching dollar for dollar, up to 4% of eligible pay • Comprehensive medical, dental, and vision plans, including pet coverage • $10,000 per year education reimbursement • Employee Resource Groups and Inclusion Council participation • Flexible PTO • 9 paid holidays • Year-end week-long break • 14 weeks of fully paid parental leave • 6 additional weeks of paid childbirth recovery leave for birthing parents • Flexible return-to-work schedule • One-time $2,000 Calvin Care Cash incentive for employees welcoming new family members • Flexible work environment: work remotely from anywhere in the US for US-based roles • Hardware and software provided for remote work

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