Senior Manager, Marketing Analytics – Growth Strategy

🔥 il y a 20 heures

🏄 California, Illinois, +2 états de plus – Distant

🏄 California – Remote 🌽 Illinois – Remote 🌲 Oregon – Remote 🤠 Texas – Remote

💵 $112 400 - $149 800 / an

⏰ Temps Plein

🟠 Senior

🧐 Stratégie

🦅 Parrain de Visa H1B

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First American

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1889

🏠 Immobilier

💸 Finance

🏢 Entreprise

Real Estate • Finance • Enterprise

First American est une entreprise historique en activité depuis 1889, ayant évolué pour devenir une organisation de 9 milliards de dollars avec plus de 20 000 employés et plus de 700 bureaux dans le monde entier. L'entreprise propose une gamme de produits et de services qui assistent les acheteurs de maisons, les vendeurs, les entreprises et les investisseurs dans le marché immobilier. Avec un fort accent sur l'engagement des employés et la culture d'entreprise, First American met l'accent sur l'innovation, la technologie et l'implication communautaire, impulsant la transformation au sein de l'industrie immobilière.

Description

• Analyze lead, customer, order, transaction, revenue and marketing data to identify trends, risks and growth opportunities • Connect marketing programs to lead quality, conversion, completed orders, revenue, customer acquisition cost, cost per order and return on investment • Lead attribution, cohort reporting and performance measurement across media platforms, website activity, Salesforce and transaction data • Establish definitions, business logic and methodologies for funnel, channel and revenue reporting • Develop lead, order and revenue forecasts • Translate complex analysis into executive summaries, business cases and recommendations • Lead the performance media function and integrate analytics, strategy, campaign execution, testing and optimization • Own overall performance of paid search and other performance media • Set channel strategy, goals, budgets, priorities and testing plans • Evaluate media performance and recommend budget shifts, audience strategies, landing-page improvements and corrective actions • Identify practical uses of AI and automation across marketing analytics, reporting, attribution, forecasting, campaign execution and customer engagement • Automate reporting and marketing-operations processes • Improve dashboards, scorecards, alerts and data documentation • Partner with Marketing Operations, Salesforce, Product, Technology and enterprise data teams • Establish standards for data privacy, validation, governance and human review of AI-generated analysis • Identify and prioritize profitable growth opportunities across audiences, channels, products, partnerships and customer experiences • Align Marketing, Sales, Operations, Product and Finance around shared funnel definitions, reporting standards and business outcomes • Deliver analyses and recommendations that improve strategy, investment, execution or business performance

🎯 Exigences

• Bachelor’s degree or equivalent combination of education and relevant professional experience • Five to seven years of relevant experience, including a minimum of five years in digital marketing • Experience leading significant analytical initiatives, cross-functional projects and team members is preferred • Readiness to operate at a Senior Manager level through strategic influence, executive communication and ownership of high-impact business decisions • Strong experience in marketing analytics, business analytics, growth strategy, revenue operations, business intelligence or a related discipline • Ability to analyze and reconcile data from multiple systems and imperfect datasets and connect marketing activity to financial outcomes • Experience with marketing attribution, cohort analysis, forecasting, customer acquisition cost and digital campaign measurement • Strong working knowledge of paid search and performance media, including Google Ads, Microsoft Advertising and Performance Max • Experience managing employees and leading collaborative teams integrating analytics, strategy and campaign execution • Experience with business intelligence and data-visualization tools such as Power BI, Tableau or comparable platforms • Strong Excel skills required • Experience with CRM or Salesforce data • Experience applying AI-enabled analytics, automation or marketing technology tools • Understanding of data quality, privacy, governance, validation and human oversight when using AI and automation • Exceptional executive communication, presentation, cross-functional leadership and problem-solving skills • Experience in financial services, real estate, title insurance, 1031 exchanges or another transaction-oriented business is helpful but not required • SQL, Google Analytics and marketing automation experience are preferred

🏖️ Avantages

• Medical insurance • Dental insurance • Vision insurance • 401(k) • PTO/paid sick leave • Employee stock purchase plan • Inclusive workplace and People First culture • Equal opportunity employer