Marketing Specialist

🕒 il y a 27 jours

🇺🇸 États-Unis – Télétravail

💵 $65 000 - $76 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Fix Network World

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1001 - 5000 employés

Fix Network repose sur une conviction fondamentale : l’esprit entrepreneurial nourrit l’innovation, l’intégrité et la passion, et contribue à faire avancer les communautés.

Description

• Implement integrated marketing plans and events within the designated geographic region • Partner with regional teams, under national marketing direction, to implement and evaluate local area marketing programs • Strengthen relationships with franchise strategic partners • Create, maintain and increase brand awareness, customer traffic and loyalty as the primary regional Brand Ambassador for Fix Network • Develop and implement marketing plans and campaigns • Provide corporate marketing support to franchisees while positively representing their brands and business • Conduct market research on local market conditions and customer needs and turn findings into actionable programs • Measure and report digital marketing campaign performance against ROI and KPI goals • Manage and execute in-store franchisee promotions, events and community outreach activities • Collaborate with local teams to support B2B sales activities • Create and manage marketing initiative budgets • Compile franchisee updates, stories, achievements and testimonials for internal and social media communications • Monitor campaign performance and adjust strategies as needed • Maintain accurate records of marketing activities and budgets • Communicate regularly with cross-functional and national marketing teams • Monitor industry trends and competitor activity • Post content and resources on the franchisee intranet • Collaborate on brand-specific e-newsletter research, development and design • Create engaging social media content • Maintain tracking documents supporting franchisee implementation • Contribute to news releases and support media relations • Assist franchisees with grand opening events and community engagement activities • Perform other duties as assigned

🎯 Exigences

• Bachelor's degree in Marketing, Business, or related field • At least 3 years of experience with multiple brands in a multi-unit marketing role, preferably in a franchise environment • Strong understanding of retail marketing and B2B strategies • Experience with budget management and campaign analysis • Strong project management and analytical data analysis skills • Excellent communication and interpersonal skills • Experience with traditional and digital media marketing • Proficient and experienced in MS Office suite • Experience with Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest and YouTube • Understanding of Google Analytics and other web, social and digital analytical tools • Proven success creating multi-channel campaigns • Working experience managing organic and paid media campaigns and creating SEO optimized content • Proficient in Adobe Creative Cloud (InDesign, Illustrator, Photo Shop and Adobe Acrobat) and other content development platforms preferred • Must be able to travel • Commitment to diversity, equity, inclusion and accessibility

🏖️ Avantages

• Equal employment opportunities • Reasonable accommodations throughout the recruitment process and employment lifecycle • Travel required

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