Head of Growth Marketing

🕒 il y a 4 mois

🇺🇸 États-Unis – Télétravail

💵 $275 000 - $450 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🦅 Parrain de Visa H1B

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Flex

Site WebLinkedInTous les Emplois

11 - 50 employés

💰 €100 000 000 Debt Financing en 2023-09

Plateforme financière de bout en bout pour les entreprises.

Description

• Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns • Own paid acquisition across channels, including search, display, paid social, and retargeting. • Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration. • Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy • Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth • Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy • Define and track growth KPIs across acquisition, activation, and revenue • Own Flex.one as a core growth surface, improving discoverability, performance, and conversion • Drive organic acquisition through technical SEO, structured content, and site optimization • Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO) • Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement • Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners • Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels

🎯 Exigences

• 6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment • 2+ years of people management experience, with a track record of building and mentoring high-performing teams • Proven success scaling organizations from $50M → $100M → $200M + ARR • Demonstrated ability to scale self-serve acquisition, activation, and monetization • Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation • Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics • Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond • Excellent copywriting, communication, and storytelling skills • Highly technical and comfortable implementing modern marketing and analytics tools • A collaborative, human-first leader with strong values, empathy, and a bias toward action

🏖️ Avantages

• Annual team on-sites • Generous compensation package determined based on experience, geography, and impact