Senior Manager, Sponsored Advertising

🕒 il y a 23 jours

🏄 California, Colorado, +25 états de plus – Distant

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $138 000 - $186 000 / an

⏰ Temps Plein

🟠 Senior

👔 Manager

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Global Overview

Site WebLinkedInTous les Emplois

51 - 200 employés

🛍️ eCommerce

🤝 B2B

👥 B2C

eCommerce • B2B • B2C

Global Overview est une agence à service complet spécialisée dans le soutien aux entreprises sur Amazon. Fondée en 2008, elle se concentre sur l'aide aux marques pour atteindre un succès durable sur Amazon et d'autres plateformes de commerce électronique en augmentant la rentabilité, en accroissant la part de marché et en construisant l'équité de la marque. Les services de l'entreprise incluent des stratégies publicitaires sur mesure pour Amazon et d'autres canaux de commerce électronique, le développement de partenariats fondamentaux et la personnalisation des stratégies alliant technologie et approche humaine. Global Overview opère à l'échelle mondiale avec des bureaux à Minneapolis, Seattle et Londres.

Description

• Lead strategic, high-impact projects and partnerships across marketing, retail, and operations teams. • Influence executive decision-making by providing thought leadership on the evolving role of Amazon Advertising in broader business and omnichannel strategies. • Create sophisticated omni-channel advertising strategies tailored to large complex, high-growth businesses. • Leverage deep understanding of marketplace dynamics, consumer behavior, and brand objectives to architect customized, multi-layered media plans that go beyond tactical execution. • Drive high-level advertising and growth strategies for a portfolio of brands/businesses on Amazon and channel retailers that align with overall business / client objectives, leveraging market trends, competitive insights, and internal data to shape long-term planning and decision-making. • Understanding of full suite of Amazon and retail media ad products and the ability to develop and measure a full-funnel, multi-channel, multi-goal marketing plan to drive traffic, increase sales, and improve ROI • Oversee the creation, execution, and optimization of Sponsored Products, Sponsored Brands, Sponsored Brand Video and Sponsored Display campaigns • Monitor performance and manage budgets to maximize efficiency and meet key performance indicators (KPIs). • Manage and mentor a team of advertising managers or specialists, fostering their growth in both tactical execution and strategic thinking. • Provide guidance on developing client-specific strategies, navigating complexity, and elevating campaign planning to drive greater business impact. • Responsible for translating leadership goals within their pod orgs, direct reports and clients. • Foster a culture of performance, innovation, and collaboration. • Serve as the main point of contact for internal or external clients, presenting advertising strategy, performance insights and recommendations, and growth opportunities. • Active contributor and thought leader in ideating and driving initiatives that have an impact on the overall sponsored ads team and on sponsored ads at GO in totality. • Work closely with sales, retail, content, and data teams to ensure cohesive strategies. • Analyze data trends and provide actionable insights. • Develop and share regular performance reports with stakeholders. • Continuously improve campaign management processes, drive adoption and innovation in automation and reporting tools, and evaluate new advertising solutions. • Ability to manage through ambiguity and problem solve.

🎯 Exigences

• Bachelor's degree in Marketing, Business, or related field; MBA preferred. • Post-secondary education or equivalent experience • 8+ years of experience with Amazon or other retail media channels • Proven people leader with 4+ years of experience, including building and managing teams of managers • Required Amazon Sponsored Ads experience • Experience with Amazon Advertising & other retail media channels • Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis. • Preferred experience: Tableau, Skai, Jungle Scout/Cobalt, Criteo/Citrus Ads and Retailer ad console platforms • This position requires up to 15% travel. • Preferred Skills: Amazon DSP experience • Familiarity with A/B testing and incrementality measurement • Background in retail media or working within an agency supporting Amazon brands.

🏖️ Avantages

• Medical • Dental • Vision • Bonus • PTO • 401K