Director, Product Pricing and Monetisation

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

💵 $207 000 - $269 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 5%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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HighLevel

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2018

💼 Conseil

📦 Logistique

☁️ SaaS

💰 Series A en 2021-11

Consulting • Logistics • SaaS

HighLevel est une plateforme tout-en-un de marketing et de vente conçue pour aider les entreprises à se développer et à réussir. La plateforme regroupe divers outils de marketing en une seule solution, offrant des fonctionnalités telles que la capture de leads via des pages d'atterrissage, des enquêtes, des formulaires et des agendas, ainsi que des outils pour entretenir les prospects grâce à une messagerie automatisée sur plusieurs canaux, y compris le téléphone, le SMS, l'email et les réseaux sociaux. HighLevel propose des solutions personnalisables comme la planification de rendez-vous en ligne, des campagnes de suivi multicanal et la gestion de pipelines. De plus, les entreprises peuvent créer des sites web, des tunnels de conversion et des pages d'atterrissage grâce à l'éditeur de pages intuitif. HighLevel prend en charge l'intégration avec les systèmes existants via une API, et offre une plateforme de membres pour la création de communautés et la gestion de cours. La plateforme est ciblée vers les marketeurs et offre des options de marque blanche pour que les entreprises puissent personnaliser le logiciel à leur image. Avec une approche de développement axée sur la communauté et un support primé, HighLevel se concentre sur l'autonomisation des entreprises pour rationaliser leurs opérations et améliorer l'efficacité de leur marketing.

Description

• Develop a company-wide pricing and packaging strategy across subscription plans, product bundles, add-ons, usage-based capabilities, services, and new product launches • Evaluate and evolve pricing architecture across products, customer segments, and monetization models • Identify value metrics and improve plan differentiation, feature entitlements, upgrade paths, bundling, and add-on attachment • Build business cases and model revenue, customer impact, adoption scenarios, risks, and financial outcomes • Develop principles for discounts, promotions, trials, grandfathering, migrations, and price increases • Create a prioritized monetization roadmap • Build and lead continuous customer research across prospects, trial users, paying customers, expanded customers, churned customers, agency owners, affiliates, and sub-accounts • Establish customer segmentation and lead qualitative and quantitative research • Create a centralized customer-insights repository and share insights with cross-functional teams and executives • Translate research into product strategy, roadmap prioritization, positioning, onboarding, customer education, and go-to-market decisions • Design pricing, packaging, positioning, and offer experiments • Partner with Product, Growth, Engineering, Billing, Legal, Finance, Marketing, Sales, and Customer Success to implement approved changes • Develop rollout strategies and guardrails that protect customer trust, conversion, adoption, and retention • Build post-launch measurement plans and monitor conversion, plan mix, revenue per customer, expansion, churn, retention, gross margin, and lifetime value • Maintain competitive intelligence across SaaS, agency technology, CRM, marketing automation, communications, AI, and adjacent software categories • Establish cross-functional pricing and monetization governance, decision rights, approval processes, and measurement standards • Present commercially grounded recommendations to senior leaders • Build alignment, challenge assumptions, and surface trade-offs • Initially operate as a hands-on leader and help build the pricing, monetization analytics, and customer insights team • Raise organizational capability in customer research, pricing strategy, experimentation, and value-based decision-making • Report to the Chief of Staff and work closely with executive leadership

🎯 Exigences

• 12+ years of experience across SaaS pricing, monetization, product strategy, customer insights, growth strategy, management consulting, corporate strategy, or related roles • Significant direct experience leading pricing and packaging decisions for a B2B SaaS, platform, or technology company • Demonstrated experience translating customer research and data into changes in product, pricing, packaging, or go-to-market strategy • Strong understanding of SaaS business models, including subscription economics, usage-based pricing, expansion revenue, retention, gross margin, and customer lifetime value • Experience working with multi-product or multi-tier offerings and navigating pricing changes for existing and new customers • Strong quantitative and financial modeling skills • Experience with qualitative and quantitative research methods, including customer interviews, segmentation, surveys, willingness-to-pay analysis, concept testing, conjoint analysis, and behavioral data analysis • Strong commercial judgment • Excellent executive communication skills • Highly collaborative working style and experience influencing Product, Finance, Data, Engineering, Marketing, Sales, and Customer Success leaders • Comfort operating in a fast-moving environment where the operating model and analytical foundation may still need to be built • Player-coach mentality, comfortable defining strategy, conducting customer interviews, reviewing analyses, building business cases, and supporting execution • Preferred: experience with product-led growth, free trials, self-serve acquisition, or hybrid product-led and sales-assisted models • Preferred: experience with agency software, SMB software, CRM, marketing automation, communications, payments, AI products, or vertical SaaS • Preferred: experience with white-label products, reseller models, marketplaces, channel partners, or multi-sided platforms • Preferred: experience launching usage-based products or monetizing high-variable-cost capabilities • Preferred: familiarity with SQL, experimentation platforms, business intelligence tools, or product analytics systems • Preferred: experience building a pricing, customer insights, or monetization function from an early stage

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