Growth Marketing Manager

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de croissance

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 13%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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HealthCare.com

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2014

🏥 Santé

💼 Conseil

📣 Marketing

💰 €31 500 000 Series C en 2022-02

Healthcare • Consulting • Marketing

HealthCare. com est un site Web non gouvernemental et filiale de Healthcare, Inc. , qui appartient à des intérêts privés. La plateforme sert de ressource complète pour les informations sur l'assurance santé, offrant des outils et des ressources pour aider les consommateurs à prendre des décisions éclairées en matière de soins de santé. Avec une large gamme de produits et services, HealthCare. com offre aux utilisateurs la possibilité de s'inscrire à des plans d'assurance, d'économiser sur les médicaments sur ordonnance, et d'accéder à divers conseils et articles liés à la santé. Fiable pour plus de 5 millions de clients, elle vise à simplifier les décisions en matière de santé pour les individus et les familles.

Description

• Grow Pivot Health’s direct-to-consumer business across channels that produce profitable enrollments while assisting with B2B growth • Report to the Director of Insurance Marketing and own the channel growth agenda • Set direction for the paid-search agency partner and hold it accountable for volume, CPA, and ROAS • Manage acquisition budgets and reallocate spend toward high-performing sources • Direct campaign, keyword, audience, creative, and landing-page strategy • Forecast spend, model unit economics, and hit blended CAC targets with Finance and Analytics • Own conversion and revenue signal accuracy across paid, organic, email, and phone • Coordinate tracking work with Data and Engineering, including offline conversion uploads and click-ID capture • Own end-to-end call attribution through Invoca • Reconcile advertising-platform performance with the internal source of record • Translate marketing requirements into engineering tickets and verify delivery • Develop and execute SEO strategy • Source, negotiate, and manage affiliate, referral, and content partnerships • Evaluate and onboard acquisition partners, lead aggregators, and eCommerce sources • Develop organic social and content-led channels with the Content Marketing Manager • Run structured channel tests and recommend whether to scale, iterate, or stop • Define acquisition KPIs and reporting tied to enrolled members and lifetime value • Set strategic direction for conversion rate optimization • Identify new channel opportunities • Align acquisition targeting with retention and lifetime-value goals • Work cross-functionally with Product, Operations, and Analytics • Contribute to Pivot Health’s positioning, messaging, brand direction, Growth & Marketing roadmap, and quarterly operating plan

🎯 Exigences

• 5+ years of growth marketing experience spanning multiple acquisition channels, with genuine depth in at least two of them • A track record of taking a channel from unproven to producing • Demonstrated success owning acquisition budgets and hitting CPA, ROAS, or CAC targets in a high-volume, direct-to-consumer environment • Deeply analytical; comfortable with data, attribution, funnel metrics, and building the business case for spend • Comfortable directing agencies and contractors • Experience building partnerships or affiliate relationships, including sourcing and negotiating them • Working fluency with Google Ads, Microsoft Ads, Meta, and web analytics tools such as GA4 • Able to work directly with data and engineering teams on measurement problems, including scoping, prioritizing, and validating requirements • Self-starter comfortable operating without a fully built infrastructure and building programs from the ground up • Excellent communicator and collaborator across internal and external stakeholders • Experience marketing insurance, financial services, or other regulated/consideration-driven products (preferred/strong plus) • Familiarity with lead generation, lead aggregators, and eCommerce/DTC acquisition models (preferred/strong plus) • Experience with affiliate, partnership, or business development motions in a consumer business (preferred/strong plus) • Hands-on exposure to conversion tracking, offline conversion imports, or call tracking platforms such as Invoca (preferred/strong plus) • Experience with the U65 / non-ACA insurance market (preferred/strong plus) • Prior work in a start-up, scale-up, or private equity-backed business (preferred/strong plus)

🏖️ Avantages

• Medical coverage with PPO and HSA plan options • Company funded HSA contributions from $2,000 to $4,000 annually • Dental and vision coverage • 401(k) with company match and eligibility from day one • Paid time off and company holidays • Paid parental and pregnancy disability leave • Company paid life and AD&D insurance • Employee Assistance Program (EAP) • Employee discounts on travel, entertainment, fitness, dining, and more

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