Digital Growth Analyst

Emploi pas sur LinkedIn

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

💵 $58 114 - $95 342 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

📈 Marketing de croissance

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Internova Travel Group

Site WebLinkedInTous les Emplois

5001 - 10000 employés

Fondée en 2008

📦 Logistique

🏨 Hôtellerie

✈️ Tourisme

Logistics • Hospitality • Travel

Internova Travel Group est une entreprise de services de voyage renommée, spécialisée dans la fourniture de solutions variées liées aux voyages. L'entreprise propose des services tels que les voyages de loisirs, la gestion des voyages d'affaires et les croisières, répondant aux besoins diversifiés de ses clients. Avec un fort accent sur la satisfaction client et les expériences de voyage innovantes, Internova vise à améliorer la manière dont les gens voyagent et explorent le monde.

Description

• Lead data and analytics efforts and guide the business through digital and website strategy, development, and user experience • Bridge Marketing, Technology, Creative, External Partners, and other business teams • Monitor day-to-day website analytics, traffic, and performance metrics to identify anomalies, drop-offs, emerging issues, and trends • Query and analyze complex datasets covering campaign performance, attribution, A/B testing, and consumer behavior • Troubleshoot website performance and functionality • Set up and manage A/B testing with development, design, and digital teams • Guide UI/UX design and create high-fidelity wireframes and prototypes using user data and analytics • Guide SEO/AEO/GEO integration across digital strategies • Lead .com content optimization to attract quality traffic and leads for the network • Oversee day-to-day paid search and digital efforts, including Google Ads performance • Innovate and improve data strategy • Track industry changes including AEO, GEO, SGE, multimodal search, structured data, and emerging platform capabilities • Explore practical AI applications for consumer insights analysis, content creation, personalization, and workflow efficiency • Train network advisors in person, through webinars, and via newsletters on data, trends, AI, SEO/GEO/AEO, and .com practices • Assist with Social Media Programs including Creator Circle, Social Lab, Social Share Pro, and other social efforts • Monitor changes, trends, issues, and opportunities affecting .com performance

🎯 Exigences

• Bachelor’s Degree in quantitative fields, data science, analytics, marketing, web design, UX/UI • 7+ years experience in digital marketing web analytics or related field • Exceptional ability to analyze data, identify trends, determine actionable insights • Excellent verbal and written communication skills with proven ability to present complex data in clear and persuasive manner to stakeholders at all levels • Strong organization skills with ability to manage multiple projects simultaneously in a fast-paced environment • Experience with web analytics platforms (Google Analytics/GA4 required, others a plus) • Proven experience with A/B/multivariate testing tools and methodology (Optimizely, VWO, Google Optimize successor, etc..) • Solid understanding of UX/UI principles and how they effect performance and conversion • Knowledge of media buying strategies and tactics including the optimization of paid media spends across various channels • Hands-on experience managing Google Ads campaigns • Experience with other paid digital channels (Meta Ads, Programmatic, etc..) is a plus • Up to 15% domestic and international travel

🏖️ Avantages

• Choice of two medical plans • Two dental plans • Vision insurance • Flexible spending accounts (FSAs) • Company-paid life insurance and AD&D • Optional additional life insurance and AD&D • Disability insurance • Paid parental leave • Paid time off • 401k Plan with company match • Discounted employee travel options • Access to LinkedIn Learning webinars and courses • Discounted pet insurance • Discounted auto, home, & renters insurance • May be eligible for an incentive, commission, bonus, or discretionary bonus program based on company financial goal achievement and individual performance

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