Marketing Manager, Account Based Marketing

🕒 il y a 1 mois

🗽 New York – Distant

🗽 New York – Remote

💵 $100 000 - $120 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

💰 Responsable de comptes

👻 Score fantôme 11%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Impiricus

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2020

🏥 Santé

💼 Conseil

🍽️ Alimentation et boissons

💰 €3 000 000 Seed Round en 2022-04

Healthcare • Consulting • Food & Beverage

Impiricus est une plateforme de communication de nouvelle génération et propriétaire, conçue pour faciliter les échanges entre les professionnels de santé (HCP) et l'industrie pharmaceutique. Fondée par des médecins, elle répond à l'accès décroissant aux HCP en fournissant directement des actualités et des ressources pertinentes de l'industrie à portée de main. Avec un cadre robuste centré sur l'API, la plateforme permet aux partenaires de suivre l'engagement, d'analyser les données et de diffuser efficacement du contenu de haute valeur.

Description

• Own end-to-end execution of 1:1 and 1:few ABM programs across workshops, innovation days, industry and association moments, direct mail, gifting campaigns, client experiences, and tailored activations • Translate commercial priorities into program briefs covering audience, messaging, offer, channel mix, call to action, timeline, budget, owners, and success measures • Drive programs from brief to launch, managing workbacks, reviews, vendors, production, logistics, Sales readiness, and follow-up • Build repeatable activation frameworks, templates, and processes to increase execution speed and capacity • Manage multiple programs simultaneously, identify dependencies, resolve blockers, and escalate decisions • Partner with Sales pods and commercial leaders to turn account priorities, opportunities, and triggers into Marketing activations • Run the operating rhythm for ABM execution, including readiness, launch coordination, Sales follow-up, decision tracking, and next steps • Support business development and full-lifecycle activations that create opportunities and strengthen client relationships • Collaborate with Marketing, Sales, Commercial Operations, Creative, Client Services, and other partners • Track account engagement, meetings created, opportunity progression, influenced pipeline, conversion, and ROI • Partner with Marketing Operations on reporting and attribution; use HubSpot data to evaluate and optimize results • Produce concise monthly program readouts • Improve audience selection, messaging, channel mix, timing, execution, and follow-up using campaign results and account signals • Document successful plays, templates, processes, and lessons learned • Maintain quality across copy, creative, audience lists, event logistics, fulfillment, seller materials, and post-campaign follow-through • Ensure activations meet brand, quality, privacy, and healthcare compliance requirements with appropriate approvals

🎯 Exigences

• 3-5 years of B2B marketing experience, including hands-on ownership of account-based marketing, demand generation, field marketing, customer marketing, events, or integrated campaigns • Demonstrated ability to take programs from direction and brief through execution, launch, Sales follow-up, measurement, and optimization • Experience with enterprise size contracts • Ability to manage multiple concurrent programs, including timelines, budgets, vendors, stakeholders, logistics, and deliverables • Strong analytical judgment and working knowledge of CRM and marketing-automation reporting • HubSpot experience preferred • Excellent project management, writing, presentation, and communication skills • High ownership, resourcefulness, sound judgment, and bias toward action • Ability to solve executional problems and deliver polished work with limited day-to-day oversight • Experience marketing to pharmaceutical, biotech, healthcare, or health-technology audiences is nice to have

🏖️ Avantages

• Medical, dental, and vision coverage for you and your dependents • On-demand healthcare concierge • Pre-tax HSA, FSA, and DCFSA savings options • Monthly employer HSA contributions if enrolled in a high-deductible plan • 100% paid short- and long-term disability insurance • Life and AD&D insurance • Flexible vacation policy • Paid parental leave after 6 months for newborn, adopted, or foster children • Flexible work arrangements; remote is always an option, with in-person collaboration encouraged near an office • 401(k) with company match • Equal employment opportunities and reasonable accommodations

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