Senior Marketing Manager, Customer Lifecycle

🕒 il y a 1 jour

🇨🇦 Canada – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Info-Tech Research Group

Site WebLinkedInTous les Emplois

1001 - 5000 employés

💼 Conseil

🤝 B2B

🏢 Entreprise

Consulting • B2B • Enterprise

Info-Tech Research Group est une entreprise de recherche et de conseil en technologie B2B qui aide les dirigeants informatiques à construire et gérer des organisations informatiques performantes grâce à des recherches analytiques, des boîtes à outils, du coaching exécutif, des événements, des webinaires, des services d'adhésion, des évaluations de fournisseurs et un service de conseil. La société publie des rapports pratiques, des guides d'achat, des critiques de logiciels, et des plans directeurs pour soutenir la prise de décision informatique au sein des entreprises, et opère des programmes de formation/certification et des portails pour membres afin de fournir un soutien consultatif sur demande et sur mesure.

Description

• Own the strategy and execution of customer lifecycle programs across onboarding, product adoption, advocacy, awards, referrals, growth, and retention • Design and lead onboarding programs and communications that accelerate time-to-value • Build adoption campaigns with sales and product teams to increase usage of key features • Develop lifecycle communications across email, in-app, and content channels • Develop and execute a customer advocacy strategy and scale the customer awards program • Identify and nurture customer advocates for case studies, testimonials, events, and peer networking • Develop and scale a customer referral program aligned with growth objectives • Develop customer growth initiatives that encourage expanded product adoption and account expansion • Identify at-risk customers using usage data, support signals, and satisfaction metrics • Design and execute save and win-back programs with customer success and sales • Track churn indicators and retention metrics to reduce attrition • Analyze performance metrics across lifecycle programs and refine strategies • Liaise between marketing, sales, and customer success teams • Lead and manage two shared marketing resources, acting as project manager and allocating resources across initiatives

🎯 Exigences

• BS/MS degree in marketing, communications, or a related field • 7-10 years of experience in B2B marketing, customer engagement, or lifecycle/advocacy roles • Experience managing customer lifecycle programs such as onboarding, adoption, advocacy, awards, referral, growth, or retention programs • Strong ability to build and nurture customer relationships • Proven experience developing and executing integrated marketing campaigns across the customer journey • Ability to manage and prioritize multiple initiatives while collaborating with various stakeholders • Strong storytelling and content creation skills, including case studies and testimonials • Excellent written and oral communication skills • Analytical ability to measure program success, interpret churn/retention data, and iterate based on insights • Experience managing and mentoring team members • Familiarity with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo • Creative problem-solving skills • Exceptional organizational skills and ability to manage competing deadlines and complex projects • Ability to adapt quickly to changing priorities • Bilingual proficiency in French, Spanish, or German is good to have

🏖️ Avantages

• Equal opportunity employer committed to diversity and inclusion • Recruitment and hiring accommodations available upon request