Associate Director, Media Analytics

🕒 il y a 1 mois

🌽 Illinois, New York, +2 états de plus – Distant

🌽 Illinois – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote

💵 $130 000 - $140 000 / an

⏰ Temps Plein

🟠 Senior

👔 Directeur

👻 Score fantôme 6%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Configurer une alerte email pour les nouveaux emplois

📊 Vérifiez votre score de CV pour ce poste

Améliorez vos chances d'obtenir un entretien en vérifiant votre score de CV avant de postuler.

Télécharger le CV

Inizio Evoke

Site WebLinkedInTous les Emplois

1001 - 5000 employés

🏥 Santé

💼 Conseil

📣 Marketing

Healthcare • Consulting • Marketing

Inizio Evoke est une unité mondiale de marketing et de communication au sein du groupe Inizio qui offre des services de marketing et de communication créatifs, omnicanaux et basés sur les données aux clients des secteurs de la santé et des sciences de la vie. Elle soutient la commercialisation, les lancements de produits, les expériences de congrès et les initiatives de transformation, en combinant son expertise en marketing avec une compréhension scientifique et une technologie alimentée par l’IA pour stimuler la croissance et l'engagement des organisations pharmaceutiques et biotechnologiques.

Description

• The Associate Director of Media Analytics turns media and marketing data into clear recommendations that improve campaign performance and results. • This role sits within the analytics team with a focus on media campaigns and leads day-to-day analytics across assigned accounts, with a strong focus on media measurement, optimization, reporting, and performance storytelling. • Work closely with Strategy, Creative, MarTech, and Client Services to connect campaign activity to audience behavior, engagement, conversion, and commercial impact. • Be a subject matter expert for paid media analytics and measurement best practices. • Mentor and support analysts across the Analytics team, helping build media analytics knowledge and capabilities. • Lead daily media analytics support for assigned client accounts. • Measure performance across paid search, paid social, programmatic, video, connected TV, endemic, and other healthcare media channels. • Work with data from ad servers, DSPs, search and social platforms, website analytics, CRM systems, CDPs, publisher reports, and healthcare data providers. • Build partnerships across Media, Analytics, Strategy, Martech, and Data teams to align measurement approaches and support data-driven decision-making.

🎯 Exigences

• 6+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within an agency environment. • Hands-on experience analyzing paid media and turning findings into specific optimization recommendations. • Experience mentoring junior analysts and supporting the development of analytical capabilities across teams. • Experience working with partners, including media, data, technology, or data science teams. • Experience across paid search, paid social, programmatic, video, connected TV, and publisher or endemic media. • Understanding of patient and healthcare professional journeys, healthcare data ecosystems, and regulated marketing measurement. • Experience with healthcare data providers such as Crossix, Komodo, IQVIA, or comparable sources is preferred. • Experience with platforms such as GA4, Adobe Analytics, Campaign Manager 360, Google Ads, Meta, DSPs, and GTM. • Bachelor's degree in Analytics, Data Science, Economics, Statistics, Marketing, Computer Science, or a related field; advanced degree preferred.

🏖️ Avantages

• Inizio Evoke provides an exciting and flexible work environment • great compensation packages • outstanding company paid benefits including medical • dental • 401(k) • tuition reimbursement and flexible time off.