Senior Manager, Media & Marketing Analytics

🕒 il y a 14 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 14%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Plein Air Agency

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2016

🍽️ Alimentation et boissons

💼 Conseil

🏨 Hôtellerie

Food & Beverage • Consulting • Hospitality

Plein Air Agency est une agence créative spécialisée dans le branding, la publicité et les communications numériques. Elle se concentre sur le développement de stratégies marketing uniques adaptées aux besoins de ses clients, en s'appuyant sur des techniques de design et de marketing innovantes pour améliorer la visibilité et l'engagement de la marque sur diverses plateformes.

Description

• Serve as senior measurement lead for a portfolio of restaurant and hospitality clients • Build analytical cases behind media investment decisions, including channel mix, spend reallocation, and tiered spend strategy • Own end-to-end media performance narratives from raw platform, POS, and CRM data through client-ready executive summaries • Partner with the Head of Analytics to shape and standardize the agency's media analytics practice • Analyze cross-channel reach, frequency, and deduplicated audience overlap across paid social, CTV, YouTube, and programmatic/DSP channels • Diagnose creative performance at the individual-asset level and provide direction to the Creative team • Drive iterative creative development in partnership with Creative • Distinguish platform-attributed and modeled outcomes and communicate evidentiary differences • Design and interpret incrementality tests and media experiments, including holdout, geo, and channel-level tests • Build financial cases for media decisions, including cost per incremental result, spend-to-comp relationships, and delivery versus plan • Work on or help develop Media Mix Modeling capability • Partner with client finance or operations counterparts to align measurement with business KPIs • Translate buyer-level platform data from Meta, Google, TikTok, and CTV/DSP into client-facing recommendations • Collaborate with Media Planners and Buyers on test design and reporting cadence • Partner with Brand to align findings with broader account narratives • Provide an independent, data-grounded view of platform-reported performance • Mentor and QA analysts' media measurement output • Set standards for analytical rigor, narrative clarity, and presentation quality • Document methodologies and create repeatable reporting frameworks • Use AI tools for data exploration, SQL and code drafting, QA, and client narrative drafts • Help document AI techniques, prompts, and workflows for the team • Verify and take ownership of AI-assisted output before client delivery • Pull, clean, and reconcile data across POS, CRM/loyalty, media exports, third-party delivery, Snowflake, and BigQuery • Use SQL and spreadsheets to maintain reporting accuracy and flag data quality or definitional issues • Produce the team's flagship measurement narrative within the first 6–12 months

🎯 Exigences

• Bachelor's degree in Business, Marketing, Analytics, Statistics, or a related field • 7+ years of progressive analytics experience, with meaningful time specifically on media and marketing measurement • Agency, consulting, multi-client, or multi-brand experience strongly preferred • Restaurant, retail, or other multi-location marketing experience highly valued • Demonstrated experience analyzing paid media performance across Meta, Google/YouTube, TikTok, and CTV/programmatic • Fluency in paid media platforms sufficient to interrogate data credibly with buyers • Strong grasp of reach/frequency, incrementality, and attribution concepts • Experience with Media Mix Modeling (MMM) is a plus • Strong, hands-on SQL and data-wrangling skills • Comfort pulling, joining, and reconciling disparate raw sources including POS, CRM, media exports, and warehouse tables • Proficiency in Excel and BigQuery • Comfort building and refining executive-level presentations • Hands-on experience using AI tools such as Claude, ChatGPT, or Copilot-style assistants in analytical or writing workflows • Genuine interest in helping develop team use of AI tools • Exceptional storytelling and writing skills • Experience managing multiple client accounts and competing deadlines simultaneously • Comfortable being a senior voice with clients and internal stakeholders • Curious, self-motivated, ambitious, fun, and strong writing skills

🏖️ Avantages

• Fully remote work • Flexibility • Autonomy • Opportunity to influence real business outcomes across brands • Collaborative team environment • Work with innovative restaurant brands • Opportunity to work with strategists, analysts, and marketers who love data and food