Manager, Tagging and Analytics

Emploi pas sur LinkedIn

🕒 il y a 5 jours

🇺🇸 États-Unis – Télétravail

💵 $113 000 - $130 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

👔 Manager

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of JDPA LIMITED

JDPA LIMITED

- employés

🚘 Automobile

🛡️ Assurance

💼 Conseil

Automotive • Insurance • Consulting

JDPA LIMITED est un fournisseur de solutions de données, d'analytique et de logiciels pour l'écosystème automobile et les secteurs financiers et d'assurance adjacents. L'entreprise propose des évaluations de véhicules, des analyses du marché et de la vente au détail, des référentiels de qualité et d'expérience client, ainsi que des services de marketing digital et de conseil aux équipementiers, concessionnaires, assureurs et prêteurs. JDPA LIMITED combine des données clients et données VIN propriétaires avec des analyses avancées et des produits SaaS pour aider ses clients à améliorer la conception des produits, la performance de la vente au détail, la gestion des risques et les opérations financières.

Description

• Optimize and maintain tag placements across tag management containers including Adobe, GTM, and Tealium • Validate data layers • Manage release processes • Monitor tagging defects, perform QA, and troubleshoot issues • Manage day-to-day relationships with vendors and developers to identify discrepancies • Develop and enforce governance frameworks and standards • Maintain privacy and consent compliance • Coordinate internal and external audit reports to ensure digital tools are tagged for reliable data capture • Define measurement requirements and build tagging specifications • Align KPIs across internal teams, vendors, and clients • Instrument customer journeys • Develop prioritization and roadmaps • Train and enable stakeholder teams on tagging standards and best practices • Communicate data quality status and defect trends to stakeholders and clients • Evaluate server-side tagging and data collection architecture • Assess build-versus-buy tradeoffs for tag management and data collection • Evolve privacy and consent architecture • Scale measurement capabilities • Build and mentor a culture of data quality and analytics discipline • Partner with the Head of Analytics and Product Development team on strategic planning and roadmap development • Facilitate cross-functional meetings and stakeholder discussions • Provide direction and decision-making authority on tagging standards • Participate in organizational goal setting and support departmental objectives

🎯 Exigences

• 6-10 years of experience in digital analytics, measurement, or data governance roles • 2+ years of hands-on experience with GA4 implementation, configuration, and troubleshooting • Comprehensive understanding of GA4 tagging architecture, events, parameters, and data models • 5+ years working in a tag management system environment such as Google Tag Manager • Ability to design and implement complex tagging solutions • Bachelor's degree required • Proven experience developing or enforcing data governance frameworks, standards, and compliance protocols • Strong project management skills, including managing multiple vendors and implementation timelines • Excellent communication and presentation skills • Retail, e-commerce, or omnichannel experience preferred • Experience with web analytics QA/testing methodologies, debugging tools, and data validation techniques • Strong organizational skills and exceptional attention to detail • Analytical mindset and problem-solving ability • Experience with enterprise-level digital transformation or analytics modernization initiatives preferred • Familiarity with additional analytics platforms such as Adobe Analytics preferred • Knowledge of API integrations, data warehousing, or CDP concepts preferred • Certification or advanced training in GA4, GTM, or related analytics platforms preferred • Familiarity with SQL and relational databases preferred • Experience in an audit or quality assurance role within analytics or digital operations preferred • Travel domestically up to 5% based on business needs • Must be legally authorized to work in the country where employment is offered • JD Power does not provide employment sponsorship for this position

🏖️ Avantages

• Medical insurance • Dental insurance • Vision insurance • Disability insurance • Life insurance • Retirement savings programs • Paid time off • Wellness programs • Flexible work arrangements • Opportunities for learning and development

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