VP of Growth – Online Health Platform

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Keller Executive Search International

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11 - 50 employés

🎯 Recrutement

👥 RH Tech

Recruitment • HR Tech • Professional Services

Keller Executive Search International est un cabinet de recherche de cadres dirigeant à l'échelle mondiale, spécialisé dans l'aide aux organisations pour trouver des talents de leadership exceptionnels. Avec un réseau s'étendant sur de nombreuses villes dans le monde entier, ils offrent des services de recrutement, de planification des transitions, de coaching des employés et de développement du leadership. Engagé en faveur de la diversité et du développement durable, Keller propose des solutions de recherche de cadres de haute qualité et sur mesure dans divers secteurs. Leurs services incluent l'externalisation des processus de recrutement, les transitions militaires et la planification de la succession, avec un accent sur la recherche des bons leaders pour assurer le succès commercial à l'échelle mondiale. Keller est reconnu pour ses pratiques d'évaluation robustes et une suite complète de services de conseil en ressources humaines.

Description

• Own CAC, LTV, and payback period across all paid and owned channels • Define and execute channel strategy and budget allocation, with a primary focus on Google Ads and secondary focus on Meta • Audit and eliminate 20 to 30% of inefficient spend within the first 60 to 90 days • Own the full funnel architecture from ad creative through landing page, intake, checkout, upsell, and retention • Define ICP and targeting strategy and continuously refine based on cohort performance • Build and manage the experimentation roadmap, running rapid tests and iterating weekly • Define offer strategy including pricing, bundling, promotions, and subscription structures • Identify highest-value customer cohorts and develop monetization and retention improvements • Report on performance and unit economics to the CEO, working closely with the Controller • Coordinate across departments to align marketing activity with business priorities, quarterly goals, and revenue targets • Transition the marketing function from an ad-hoc, reactive state to an organised, strategically planned growth centre

🎯 Exigences

• Proven, hands-on ownership of paid media budgets of $10M or more annually (not agency management or team oversight only direct, in-platform execution required) • Deep Google Ads expertise including fluency in auction dynamics, keyword economics, and CAC volatility • Demonstrated experience transitioning a transactional business model to a recurring or subscription model, with measurable improvements in LTV, retention, and ARPU • Full end-to-end funnel ownership experience, including ad through landing page, intake, checkout, and retention • Financial fluency at the operator level: CAC by channel, LTV by cohort, payback period, and contribution margin • Comfort making fast decisions with imperfect data and iterating rapidly rather than over-strategising • Ability to diagnose funnel issues and begin contributing without an extended ramp-up period

🏖️ Avantages

• Base Salary: $180,000 to $240,000 per year • Additional benefits details will be shared during the interview process