Campaign Marketing Strategist

🕒 il y a 15 jours

🇬🇧 Royaume-Uni – Télétravail

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Kinaxis

Site WebLinkedInTous les Emplois

1001 - 5000 employés

💼 Conseil

🏥 Santé

🏭 Fabrication

💰 €33 000 000 Venture Round en 2000-05

Consulting • Healthcare • Manufacturing

Kinaxis est un fournisseur de premier plan de solutions d'orchestration de chaîne logistique, spécialisé dans la planification et la gestion de chaîne logistique enrichies par l'intelligence artificielle. Leur plateforme phare, Maestro, permet aux organisations de maîtriser la complexité et d'optimiser les processus décisionnels sur l'ensemble de la chaîne logistique. En intégrant des analyses avancées à une visibilité des données en temps réel, Kinaxis aide les entreprises à améliorer leur efficacité opérationnelle, prédire la demande, et réagir de manière proactive aux perturbations.

Description

• Develop and execute account-based marketing strategies for strategic and enterprise accounts that drive engagement, pipeline growth, and revenue outcomes • Partner with Sales to identify priorities, build account plans, and align marketing investments to target account opportunities • Design and orchestrate integrated 1:1 and 1:few marketing programs across multiple channels to support account acquisition, expansion, and opportunity acceleration • Leverage account intelligence, engagement insights, and performance analytics to optimize strategy, improve account penetration, and maximize business impact • Serve as the primary marketing advisor for assigned strategic account teams, providing expertise on account-based marketing best practices and tactics • Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales to deliver coordinated account experiences and drive go-to-market objectives • Manage ad-hoc marketing requests and sales team needs supporting account-based selling initiatives • Track and report key account metrics and outcomes • Utilize marketing automation and CRM platforms to build, launch, and track campaigns • Manage lead nurturing workflows and measure campaign performance and ROI • Stay informed about industry trends, best practices, and emerging technologies in campaign and ABM marketing • Recommend innovative approaches to drive results and differentiate the brand

🎯 Exigences

• Bachelor’s degree in marketing, communications, business or related field • 7+ years of progressive B2B marketing experience, including significant experience in account-based marketing (ABM), demand generation, integrated marketing, or revenue marketing • Demonstrated success developing and executing account-based marketing strategies that drive engagement, pipeline growth, opportunity acceleration, and revenue outcomes • Experience partnering with Sales leaders and strategic account teams to develop account plans and aligned go-to-market strategies • Strong analytical skills with the ability to leverage account intelligence, engagement data, and performance metrics to inform decisions and optimize results • Experience using marketing automation, CRM, ABM, and sales enablement platforms (e.g., Salesforce, 6sense, LinkedIn, Highspot, or similar technologies) • Demonstrated ability to influence cross-functional stakeholders and drive alignment across Sales, Marketing, Product Marketing, and Revenue Operations teams • Excellent communication and presentation skills, with the ability to translate complex insights into actionable business recommendations • Strong business acumen, strategic thinking, and the ability to operate independently in a highly collaborative environment

🏖️ Avantages

• Flexible vacation and Kinaxis Days (company-wide days off) • Flexible work options • Physical and mental well-being programs • Regularly scheduled virtual fitness classes • Mentorship programs, training, and career development • Recognition programs and referral rewards • Hackathons • Accommodations upon request during the recruitment process