Ecosystem Marketing Lead

🕒 il y a 3 jours

🇺🇸 États-Unis – Télétravail

💵 $176 000 - $216 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

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Lattice

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2015

☁️ SaaS

👥 RH Tech

🏢 Entreprise

SaaS • HR Tech • Enterprise

Lattice est une plateforme de gestion des personnes conçue pour aider les organisations à améliorer l'engagement, la performance et le développement des employés. Elle propose des outils pour les évaluations de performance, la définition d'objectifs, le feedback des employés et l'analyse pour aider les équipes RH et les managers à favoriser une culture de haute performance. Lattice s'intègre à divers systèmes HRIS et vise à rationaliser les opérations RH en centralisant les données et en automatisant les flux de travail. La plateforme soutient les équipes RH stratégiques dans la gestion des informations des employés, l'amélioration de la performance, la capture des sentiments des équipes et la fourniture d'informations, garantissant que l'entreprise peut créer une excellence opérationnelle et des expériences de travail significatives pour les employés.

Description

• Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations • Partner with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market • Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners • Translate partner-enabled capabilities into customer value, use cases, messaging, and differentiated positioning • Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement • Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments • Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership • Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs • Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces • Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners • Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering • Establish goals and measurement for partner marketing programs, using results to improve future investments and partner plans • Deliver success outcomes including consistent partner-sourced and partner-influenced pipeline measurement, joint GTM plans, marketplace visibility, partner commercial enablement, broader stakeholder reach, and stronger AI-native workplace ecosystem positioning

🎯 Exigences

• 8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role • Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation • Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs • Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams • Track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution • Clear written and verbal communication skills, including the ability to influence without direct authority • Practical, metrics-oriented approach to evaluating program performance, partner value, and future investment • Comfort representing Lattice with senior partner contacts and in external settings • Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus

🏖️ Avantages

• Incentive stock options, subject to the terms of Lattice’s applicable plans • Medical insurance • Dental insurance • Vision insurance • Life, AD&D, and Disability Insurance • Emergency Weather Support • Wellness Apps • Paid Parental Leave • Paid Time off inclusive of holidays and sick time • Commuter & Parking Accounts • 401(k) retirement plan • Financial Planning • Learning & Development Budget