Senior Lifecycle Marketing Manager

🕒 il y a 15 jours

🇺🇸 États-Unis – Télétravail

💵 $133 000 - $165 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 20%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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11 - 50 employés

Fondée en 2023

🛡️ Assurance

💼 Conseil

🏥 Santé

💰 €1 000 000 Venture Round - LEAP HEALTH en 2024-03

Insurance • Consulting • Healthcare

Leap est la seule solution transparente de gestion des prestations d’infusion spécialisée pour les employeurs. Elle élimine les majorations cachées sur les médicaments et offre une coordination complète des soins d’infusion spécialisés, depuis l'approvisionnement pharmaceutique jusqu'aux soins infirmiers à domicile, afin de réduire les coûts des médicaments spécialisés et de simplifier l'expérience du patient. Leap dessert les employeurs autofinancés, les courtiers/consultants et les patients avec un modèle de soins activé par la technologie qui réduit les dépenses d'infusion, améliore l'engagement et offre des économies substantielles dès l'année en cours.

Description

• Build and optimize lifecycle journeys across awareness, enrollment, activation, treatment, and ongoing engagement • Define audiences, triggers, messaging, channel strategy, and success metrics • Build, launch, and optimize integrated campaigns across email, SMS, direct mail, landing pages, and employer-owned channels • Develop campaign briefs, messaging frameworks, creative direction, and member-facing copy • Lead lifecycle marketing strategies for new client launches, including timelines, audience strategy, messaging, toolkits, approvals, deployment, and measurement • Manage campaign builds, segmentation, personalization, journey orchestration, QA, deployment, and optimization • Build scalable processes, templates, documentation, and campaign calendars • Lead landing-page strategy, content, and conversion optimization • Execute A/B and multivariate tests and translate results into recommendations • Define and track lifecycle KPIs including enrollment, activation, engagement, conversion, and retention • Partner with data to connect campaign performance to member outcomes • Improve member communications and experiences using member questions, barriers, and behavioral insights • Ensure accuracy, QA, privacy, consent, HIPAA, TCPA, CAN-SPAM, and internal compliance standards • Partner cross-functionally with Client Success, Member Services, Clinical, Product, Data, Sales, Design, Engineering, Legal, and Compliance • Coordinate print and direct-mail vendors, agencies, and technology partners

🎯 Exigences

• 5–7+ years of experience in lifecycle marketing, CRM, retention, growth, member engagement, or a related discipline • Hands-on experience building and executing campaigns • Deep hands-on experience with Braze, Iterable, Customer.io, or a similar lifecycle marketing platform • Experience with journey orchestration, segmentation, personalization, testing, and campaign deployment • Experience building integrated lifecycle programs across email and SMS • Direct mail, landing pages, or other-channel experience strongly preferred • Strong lifecycle marketing knowledge • Excellent writing and editing skills • Strong analytical skills and experience using campaign performance, behavioral data, and experimentation • Experience designing and evaluating A/B and multivariate tests • Excellent project management and organizational skills • Exceptional attention to detail and commitment to quality • Working knowledge of HIPAA, TCPA, CAN-SPAM, consent requirements, and related healthcare communications considerations • Ability to operate in a fast-moving, evolving environment • Ability to collaborate and influence effectively across teams and seniority levels • Healthcare, digital health, specialty pharmacy, benefits, or B2B2C experience nice to have • Experience developing employer-facing communication toolkits, benefits communications, or open enrollment campaigns nice to have • Must be legally authorized to work in the United States • Must answer application questions regarding visa sponsorship and relevant campaign-platform experience

🏖️ Avantages

• Equity / stock options • Competitive total rewards package • Benefits • Equal opportunity employer committed to diversity and inclusion

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