Email & SMS Marketing Strategist

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Lifeway Christian Resources

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1891

💼 Conseil

🏥 Santé

📦 Logistique

Consulting • Healthcare • Logistics

Lifeway Christian Resources est un fournisseur leader de ressources chrétiennes, incluant des Bibles, des livres, des fournitures pour églises et des médias numériques adaptés aux besoins de ministère. Ils offrent une large sélection d'études bibliques, de matériels éducatifs et de ressources pour le culte, spécialement conçus pour les églises, les familles et les individus, visant à soutenir la mission de l'église en matière de discipulat et d'engagement communautaire.

Description

• Live out Lifeway’s mission and values, showing commitment to Kingdom work • Strategize, build, and launch end-to-end email and SMS campaigns from concept through deployment • Ensure on-brand execution, regulatory compliance, and consistent list hygiene • Develop and maintain responsive email templates using HTML and CSS • Create mobile-friendly, dynamic designs that support advanced audience segmentation • Monitor and analyze open rates, click-through rates, and opt-out rates • Implement A/B testing across subject lines, messaging, and layouts • Build and maintain audience segments based on subscriber behavior and demographics • Serve as the primary contact for email and SMS campaign needs • Partner with content, design, and marketing teams to align messaging with organizational goals • Manage campaign timelines, assets, and cross-functional deliverables to hit milestones and KPIs • Stay current on digital marketing trends, platform updates, and industry best practices • Support direct mail integration, social media integrations, and data management efforts • Travel 2–4 times per year, typically overnight, for team gatherings

🎯 Exigences

• Bachelor's degree in Marketing, Communications, or a related field, required • 5+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and Attentive • Ability to travel to the Middle Tennessee area 2–4 times annually for team gatherings • Proficiency in HTML and CSS for building and troubleshooting responsive, mobile-friendly email templates • Strong audience segmentation and data analysis skills using subscriber behavior and demographics • Demonstrated ability to plan and execute A/B tests and interpret results • Proven project management skills coordinating multi-layered campaigns across cross-functional teams • Strong written and verbal communication skills, including presenting to senior-level stakeholders • Working knowledge of CAN-SPAM, TCPA, and GDPR • Actively involved in an evangelical Christian church • Preferred: experience with Salesforce Marketing Cloud advanced features including Journey Builder, Data Extensions, AMPscript, and Marketing Cloud Connect • Preferred: familiarity with analytics and reporting tools, marketing automation platforms, and testing technologies • Preferred: exposure to JavaScript for advanced campaign development and dynamic content • Preferred: experience managing direct mail and social media platform integrations

🏖️ Avantages

• Strong Work from Anywhere (WFA) culture with autonomy and flexibility with work hours • Equipment and resources for a productive and ergonomic workspace • Travel provided for key team gatherings for remote-based team members • Healthcare benefits • Vacation and sick time • Holiday pay • Care days • 401(k) plan • Maternity and parental leave • Adoption assistance • Mission trip time • All-team meetings several times per year

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