Immunoassay Reagents Regional Marketing Lead

🕒 il y a 1 mois

🦌 Connecticut, New Jersey, +5 états de plus – Distant

🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote

💵 $94 500 - $100 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Revvity

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10 000+ employés

🏥 Santé

💼 Conseil

📦 Logistique

Healthcare • Consulting • Logistics

Revvity est une entreprise pionnière des sciences de la vie qui fournit des solutions innovantes à toutes les étapes de la recherche biomédicale, de la découverte aux applications cliniques. Elle est spécialisée dans la mise à disposition de technologies, de réactifs et de services complets pour des domaines tels que la génomique, le diagnostic et le développement de médicaments. Axée sur l’amélioration des résultats de santé, Revvity accompagne les entreprises pharmaceutiques, les laboratoires cliniques et les institutions de recherche dans l’avancement de leurs travaux scientifiques et la garantie de la qualité et de l’efficacité des produits.

Description

• Drive measurable business impact and Marketing Revenue growth for the Immunoassay Reagents portfolio • Represent and communicate regional Sales needs in annual and ongoing planning • Partner with upstream Strategic Marketing and Content & Messaging teams to align regional priorities, customer needs, and revenue opportunities with campaign plans • Plan and align strategic campaigns for AlphaLisa and HTRF customer accounts, territory opportunities, and solution/portfolio focus areas • Lead regional marketing campaigns at solution/portfolio and product levels • Execute email campaigns, paid search and targeted digital programs, account-based marketing, local events, webinars, workshops, seminars, user group meetings, and virtual or hybrid customer programs • Manage lead development and follow-up programs and support Sales prospecting • Plan and execute AI-based marketing pilot initiatives to improve campaign efficiency, conversion rates, qualified leads, and revenue • Gather and share regional Voice of Customer feedback and incorporate insights into planning, campaigns, communications, and content • Optimize campaigns, channel mix, and investments using marketing data • Coordinate with Sales on lead prioritization, outreach timing, opportunity progression, and lead-quality feedback

🎯 Exigences

• Bachelor's degree in a life science discipline • 5 years of scientific marketing experience • 2-3 years of Reagents experience • Strong understanding of United States and Canada markets, demand generation, lead management practices and working with Sales teams in a B2B environment • Demonstrated experience planning and executing integrated marketing campaigns across digital, email, paid search, events, sales enablement, and other lead generation channels • Ability to translate sales priorities, customer insights, and market opportunities into actionable marketing plans and campaigns • Experience partnering with cross-functional teams, including Strategic Marketing, Product Management, Content, Digital, Marketing Operations, and Sales • Strong analytical skills with the ability to monitor campaign performance, optimize investments, and connect marketing activity to pipeline and revenue outcomes • Excellent written and verbal communication skills, with the ability to create clear messaging, campaign briefs, sales enablement materials, and presentations • Highly organized, proactive, and comfortable managing multiple priorities, timelines, and stakeholders in a fast-paced environment • Prior experience working in a basic research, discovery, or translational laboratory environment within the pharmaceutical or biotechnology industry • Knowledge of current industry trends, emerging therapeutic modalities, and recent drug discovery and development breakthroughs • Experience working with marketing technology, CRM, marketing automation, or analytics platforms preferred • Advanced degree and/or relevant lab experience in relevant life-science fields preferred

🏖️ Avantages

• Medical, Dental, and Vision Insurance Options • Life and Disability Insurance • Paid Time-Off • Parental Benefits • Compassionate Care Leave • 401k with Company Match • Employee Stock Purchase Plan • Professional development and career growth through cross-functional projects and mentorship

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