Product Manager – Personalization, Audience Platform

🕒 il y a 23 jours

🏄 California – Distant

🏄 California – Remote

💵 $108 000 - $135 000 / an

⏰ Temps Plein

🟢 Junior

🟡 Intermédiaire

✅ Responsable Produit

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Live Nation Entertainment

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1996

📱 Médias

💰 Post-IPO Debt en 2023-01

Media • Entertainment

Live Nation Entertainment est le leader mondial du divertissement en direct, offrant des expériences inoubliables à travers le monde. Axé sur les artistes et guidé par les fans, Live Nation collabore avec les musiciens pour donner vie à leur créativité sur des scènes internationales. En tant que principal producteur de concerts, vendeur de billets et connecteur de marques à la musique, la plateforme de Live Nation domine le marché dans ces trois industries clés. Leur mission s'étend au-delà du divertissement, visant à élever, inspirer et créer des souvenirs grâce à la puissance de la musique live.

Description

• Own the vision and roadmap for Live Nation’s CDP, driving scalable, data-driven audience activation across global marketing teams. • Serve as the subject-matter expert and admin for the CDP, enabling marketers to create and activate effective audiences while driving adoption through improved processes, tooling, and documentation. • Partner cross-functionally with marketing, product, engineering, and vendors to define product requirements, user stories, and workflows; translate business needs into prioritized enhancements that improve audience targeting and campaign execution. • Leverage a strong understanding of data systems to unlock new audience capabilities, partnering with data teams to ensure high-quality, reliable data flows from Databricks into the CDP and downstream platforms. • Expand activation capabilities by launching and scaling new channels and use cases (e.g., paid media), enabling marketers to reach audiences across a growing ecosystem of platforms. • Define and track key success metrics (e.g., adoption, activation volume, campaign lift) to measure CDP performance, inform prioritization, and drive continuous improvement in audience activation and business impact.

🎯 Exigences

• 2+ years of product management, analytics, or marketing technology experience • Experience with CDPs (Hightouch, Lytics, Rudderstack, etc.) required • Strong SQL and experience working with large datasets • Experience translating business needs into technical requirements • Proven ability to drive cross-functional initiatives • Ability to translate complex data systems into simple, actionable marketing capabilities • Strong stakeholder influence across technical and non-technical teams • Willingness to roll up sleeves and work hands-on with tools and data • Bias toward action in ambiguous, fast-moving environments • Ability to develop creative solutions to complex, non-linear problems • Passion for leveraging data to drive customer engagement and business impact • Familiarity with Databricks or modern data stacks preferred

🏖️ Avantages

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) • Free concert tickets, generous paid time off including paid holidays, sick time, and personal days • 401(k) program with company match, stock reimbursement program • New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support • Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment • Volunteer time off, crowdfunding match