Senior Manager, PR, Partnerships, Experiential

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Living Proof, Inc.

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51 - 200 employés

Fondée en 2005

🏭 Fabrication

🍽️ Alimentation et boissons

💄 Beauté

Manufacturing • Food & Beverage • Beauty

Living Proof, Inc. est une entreprise axée sur l'innovation des produits de soins capillaires, offrant une approche scientifiquement fondée aux solutions de soins capillaires. L'entreprise propose une variété de produits, notamment des shampoings, après-shampoings, traitements et coiffants, tous formulés pour répondre à différents besoins capillaires tels que l'anti-frisottis, le volume, la force et la réparation. Avec un engagement envers la sécurité et l'efficacité, Living Proof travaille avec une équipe de scientifiques et d'experts en soins capillaires pour développer des produits de qualité salon. Connus pour leur fiabilité et leur technologie avancée, les produits de Living Proof résolvent des défis capillaires significatifs, aidant les clients à sublimer la beauté naturelle de leurs cheveux.

Description

• Lead the development and execution of annual PR strategy to drive awareness, cultural relevance, and brand affinity • Build and maintain relationships with top-tier consumer, business, beauty, and lifestyle media • Partner with agencies on press materials, storytelling angles, affiliate PR, and commerce editorial strategies • Oversee spokesperson identification, training, and activation • Identify, negotiate, and manage celebrity partnerships, stylist relationships, and brand collaborations • Lead amenity partnerships with hotels, fitness, hospitality, and premium services • Integrate partnerships into marketing campaigns, product launches, and retail moments • Conceptualize and execute press events, influencer events, consumer pop-ups, cultural moments, launch events, and immersive brand experiences • Manage event execution from concept through production, guest experience, and post-event amplification • Develop product seeding programs and culturally relevant activations • Develop annual PR, partnerships, and experiential strategies and integrated campaign plans • Manage scopes of work, KPIs, reporting, budgets, agency performance reviews, forecasting, and reconciliations • Partner cross-functionally with Consumer marketing, creative, retail, social, influencer, DTC, content, and leadership teams • Ensure alignment across earned media, in-store, and digital brand experiences • Elevate brand positioning and long-term strategy

🎯 Exigences

• 6+ years of experience in public relations, partnerships, experiential, or integrated marketing • Awareness of trends and ability to connect them with business and planning strategies • Strong network across media, celebrity, stylist, and influencer communities • Experience working with affiliate PR agencies preferred, including Awin or similar • Experience developing commerce editorial strategies, managing publisher relationships, securing affiliate-driven coverage, and tracking performance • Proven experience managing celebrity partnerships, stylist relationships, and brand collaborations • Experience producing high-impact events and experiential activations • Outstanding written, editing, verbal, and presentation skills • Journalistic ability to form and source story angles and content • Ability to craft compelling stories for media and consumers • Strong understanding of KPIs and measurement across PR, partnerships, and experiential • Strong negotiation, relationship-building, and deal-making capabilities • Ability to manage multiple complex projects simultaneously in a fast-paced environment • Ability to lead projects involving multiple team members • Flexible and adaptable to shifting timelines and priorities • Ability to implement campaigns and product launches from start to finish and translate goals into measurable metrics • Passion for beauty, culture, and innovation