Global Director of Brand & Communications

🕒 il y a 1 mois

🤠 Texas – Distant

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⏰ Temps Plein

🔴 Expert

🗣️ Communication

👻 Score fantôme 11%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of LumApps

LumApps

501 - 1000 employés

Fondée en 2015

☁️ SaaS

👥 RH Tech

🤝 B2B

💰 Private Equity Round - LumApps en 2025-07

SaaS • HR Tech • B2B

LumApps est une plateforme d'expérience employé qui propose une solution intranet et de communication basée sur le cloud pour aider les organisations à connecter, engager et autonomiser les employés grâce à du contenu personnalisé, des communications internes et des outils de collaboration. L'entreprise offre un produit SaaS utilisé par les entreprises pour gérer l'intégration, la formation, la mobilité interne et les parcours personnalisés des employés, avec un accent sur l'amélioration de l'engagement, du sentiment d'appartenance et de la productivité au sein des équipes distribuées.

Description

• Define LumApps’s international market positioning, visual and verbal identity, global PR/media strategy, analyst relations, and C-suite communications • Lead and scale the LumApps brand worldwide while ensuring localized relevance across North America, Europe, and APAC • Design and execute global multi-channel campaigns to increase brand recall, organic search visibility, and enterprise-buyer consideration • Position LumApps as a market leader and thought authority in Employee Experience and Digital Workplace solutions • Establish frameworks and metrics for global brand awareness, regional sentiment, brand affinity, and competitive market awareness • Own and evolve global brand identity, value propositions, platform narrative, design system, tone of voice, and brand guidelines • Ensure brand consistency across international sales teams, regional demand generation, product UI/UX, events, and multimedia assets • Develop global earned-media strategies and manage localized PR agencies across North America, EMEA, and APAC • Drive analyst relations with Gartner, Forrester, IDC, and other global industry analyst firms • Direct corporate announcements, partnership releases, product innovations, and international crisis communications • Craft executive keynotes, op-eds, media talking points, and conference presentations • Partner with Global HR and People Ops on international employer branding • Direct international PR, brand, and production agency networks and optimize communications budgets • Lead a distributed team of brand strategists, writers, PR agencies, and creative talent across multiple time zones

🎯 Exigences

• 8+ years leading brand strategy and corporate communications in B2B SaaS, enterprise software, or top-tier global agencies • Direct experience supporting global go-to-market strategies • Proven success scaling brand awareness across international markets, specifically North America, Europe, and expansion markets such as APAC • Experience navigating cross-cultural communication nuances • Experience managing multi-region PR campaigns • Strong background in global media relations, analyst relations, executive communications, and international reputation management • 4+ years managing distributed international teams, time-zone logistics, and global agency rosters • Flawless written and executive-level editorial skills • Ability to build high-concept narratives that resonate across diverse enterprise markets

🏖️ Avantages

• 25 vacation days (prorated based on hire date) • 9 sick days • 10 paid holidays • 2 floating holidays • United Healthcare health insurance • 100% employer-paid benefits from day 1 • 401k Retirement Plan with 100% matching of contributions up to 4% • Inclusive maternity & paternity leave • Team celebrations and seasonal events • Company laptop with equipment of your choice

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