Senior Manager, B2B Outbound Marketing

🕒 il y a 8 jours

🔔 Pennsylvania, Washington – Distant

🔔 Pennsylvania – Remote ☕ Washington – Remote

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 25%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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M3 USA

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2000

🏥 Santé

💼 Conseil

⚕️ Assurance santé

Healthcare • Consulting • Healthcare Insurance

M3 USA est une entreprise spécialisée dans la fourniture de solutions d’études de marché, de recrutement et de promotion pour le secteur de la santé. Elle s’attache à mettre en relation les professionnels de santé, en particulier les médecins, avec des outils et des ressources qui améliorent la pratique médicale. À travers une gamme de services, notamment : • études de marché qualitatives et quantitatives, • promotion multicanale, • recrutement dans la santé, • essais cliniques, M3 USA accompagne l’industrie des sciences de la vie en permettant aux professionnels de santé de rester informés et de prodiguer des soins optimaux. Filiale de M3 Inc. , M3 USA collabore avec des laboratoires pharmaceutiques de premier plan et propose des capacités de recherche étendues en Europe et aux États-Unis. L’entreprise est reconnue pour son approche data-driven et ses efforts de mise en réseau au sein de la communauté de santé.

Description

• Build and own a full digital outreach path for each subsidiary • Identify decision makers, define buyer personas, and grow verified contact lists • Run tailored multichannel outbound sequences across email, LinkedIn, and other social and digital channels • Coordinate email deliverability activities including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance • Convert M3 proprietary data assets and healthcare relationships into qualified conversations through referrals and warm introductions • Use AI-assisted research, personalization, account intelligence, messaging tests, and refinement while maintaining human review and brand standards • Partner with business development and marketing leads on target account lists, handoff criteria, follow-up cadence, and message-performance feedback • Operate business-unit outreach technology stacks and integrate them with CRMs • Recommend new or advanced technology tools • Report weekly on placement, reply, positive-reply, and subsidiary/persona pipeline metrics • Retire ineffective approaches and scale successful programs

🎯 Exigences

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience • 7+ years in B2B digital outreach, demand generation, or sales development • At least 3 years owning persona marketing for outbound commercial revenue generation • Demonstrated success reaching senior decision makers in healthcare and health systems • Experience selling recruitment, staffing, or physician placement services strongly preferred • Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred • Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences • Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration • Experience supporting or consulting for multiple business units, clients, or brands with distinct customers • Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing • Knowledge of Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar email filters • Ability to identify and verify budget owners, decision makers, and influencers within target organizations • Understanding of how health systems, medical groups, and staffing firms recruit physicians and who owns those decisions • Strong writing skills with ability to adapt voice by persona and subsidiary brand • Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service • Ability to use AI tools for research, personalization, and testing with attention to accuracy, brand, and disclosure • Ability to manage several concurrent programs independently and report clearly to sales and marketing leaders • Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards

🏖️ Avantages

• Health and Dental • Life, Accident and Disability Insurance • Prescription Plan • Flexible Spending Account • 401k Plan and Match • Paid Holidays and Vacation • Sick Days and Personal Day • Competitive wages

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