Head of Growth Marketing – Paid Acquisition, High-Ticket Funnels

Emploi pas sur LinkedIn

🕒 il y a 10 jours

🌐 États-Unis, Royaume-Uni, +4 autres pays – Distant

🇺🇸 États-Unis – Télétravail 🇬🇧 Royaume-Uni – Télétravail 🇮🇪 Irlande – Télétravail 🇨🇦 Canada – Télétravail 🇦🇺 Australie – Télétravail 🇦🇪 Émirats arabes unis (EAU) – Télétravail

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Empower Life Collective

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1 - 10 employés

Fondée en 2024

👥 B2C

🌍 Impact social

B2C • Coaching • Social Impact

Empower Life Collective se consacre à aider les hommes à sauver leur mariage en proposant des programmes de coaching spécialisés qui traitent les défis relationnels. En mettant l'accent sur la compréhension des besoins émotionnels et communicatifs de leurs partenaires, le collectif guide les maris à travers des stratégies pour renforcer leur mariage, même dans des situations où le divorce semble imminent. Leur approche souligne l'importance de la connexion émotionnelle et de la confiance, visant à favoriser un environnement familial aimant et solidaire.

Description

• Take full ownership of paid client acquisition and run a marketing turnaround for an eight-figure men's coaching company • Own paid media strategy, account structure, testing methodology, and results with the external media-buying partner • Lead scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing • Own growth economics, forecasts, and monthly revenue-to-spend planning • Direct creative and messaging strategy, including hooks, angles, ads, avatar architecture, VSL copy, direct-response copy, creative volume, and final quality control • Own VSL improvements and iterations • Manage compliance, final-review gates, multi-account testing, platform-policy monitoring, and restriction playbooks • Own conversion-event architecture, event routing, pixel conditioning, attribution, and the canonical weekly funnel scoreboard • Lead funnel architecture and CRO testing from opt-in through sale, including VSL, applications, booking, confirmation pages, and persona-specific funnels • Own email performance, sequences, broadcasts, and the learning loop between email and paid acquisition • Lead the existing marketing team, establish standards, run weekly plans and structured meetings, conduct quarterly performance reviews, and make hiring decisions • Design processes, production pipelines, and creative/editing throughput and quality standards • Analyze competitor ads and VSLs and identify ways to compete more effectively • Operate AI-first using Claude and Claude Code for analysis, research, SOPs, compliance pre-checks, and systems building • Report to the CEO and work closely with the founder • Target outcomes include restoring historical ROAS, growing revenue, and building a high-standard marketing department

🎯 Exigences

• Ran or led marketing for offer(s) doing $1M+/month within the last 18 months – verifiable • Deep high-ticket call-funnel experience – optimizing to booked calls and sales, not to leads • Expert Meta media buying with real Andromeda-era fluency – creative-as-targeting, concept-level testing, pixel conditioning • Familiarity with what experts like Jeremy Haynes teach, and ability to teach it back to the team • Proven creative and hook direction, with receipts (ads directed and the numbers behind them) • Managed a marketing team of 5+ (copywriters, editors, media buyers, social media managers) to a visibly high standard • Built or rebuilt marketing processes and lifted the output quality of a creative team (editors, designers, copywriters), not just managed headcount • Compliance-sensitive vertical experience: operated where an account can die overnight • Google Ads at expert level (strong working competence is preferred) • Experience in a relationship, men's transformation, or adjacent emotional-transformation niche, and specific concepts to test for a marriage offer • Hyros, GoHighLevel, ClickFunnels fluency; split-testing tooling that tracks from opt-in to sale (like convert.com) • Entrepreneurial or intrapreneurial background

🏖️ Avantages

• Fully remote position • Full-time employment • Core hours in the European or Dubai time zone • Annual performance bonus of up to 10% of your fee, tied to targets fully within your control • Path to CMO title • Profit-share tied to business growth

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