Account Strategist

🕒 il y a 8 jours

🦌 Connecticut, Florida, +15 états de plus – Distant

infoinfo

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

💰 Responsable de comptes

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

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Repérée par Remote Rocketship il y a 8 jours

Toujours ouverte sur le site de Mediassociates. Vérifiée il y a 15 minutes.

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Mediassociates

51 - 200 employés

Fondée en 1996

📣 Marketing

📱 Médias

💰 €759 000 Debt en 2020-04

Marketing • Media

Mediassociates est une agence média indépendante proposant une offre complète, qui associe brand marketing et performance marketing pour générer une croissance mesurable. L’agence propose des services de planification et d’achat média ainsi que d’analytics, s’appuyant sur sa plateforme propriétaire (precisionbranding. ai) et sur des analyses full-funnel, des prévisions et des accélérateurs de performance en temps réel. Elle accompagne des marques nationales dans les secteurs de la santé, de l’assurance, des télécommunications et de la finance. Mediassociates met l’accent sur une approche de « precision branding » fondée sur les données et est reconnue comme Partenaire Google Premier. L’agence met également en avant une culture portée par sa mission et des initiatives engagées au service des communautés.

Description

• Work directly with clients across digital and offline/linear media planning and strategy development • Manage campaigns, integrate and synchronize multiple media, optimize performance, and evaluate results • Support client relationships and develop innovative solutions • Plan media campaigns across multiple channels with internal digital, traditional, and analytics teams • Create multifaceted media plans meeting or exceeding client business objectives • Steward campaigns to proactively deliver strong client results • Review campaign results, provide input, take action on optimization, and partner with analytics teams on data-driven insights • Monitor research, innovation, and changes affecting media planning and buying across TV, streaming, social, digital display/video, and YouTube • Create and present RFPs, media plans, objectives and strategy decks, POVs, and related documents • Use syndicated research, including ComScore, Nielsen, and Resonate, to identify target audience trends • Provide creative analysis and recommendations to improve media performance • Support billing and reconciliation processes • Prepare performance reporting to support achievement of client goals

🎯 Exigences

• Bachelor's Degree • Minimum of 3 years of experience in digital and traditional planning/buying is desired • Excellent campaign planning skills • Experience with media executed through Ad Networks, DSP, DMP, Ad Servers, Mobile, Facebook, and SEM campaigns • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations • Proven record of successful media campaigns • Collaborative team player able to work across departments • Time management skills and ability to manage multiple projects • Strong attention to detail and problem-solving skills • Active interest in digital and understanding of online advertising industry trends • Excellent verbal and written communication skills • Experience compiling syndicated audience research and translating it to personas • High computer literacy and proficiency in basic Office programs including Excel and PowerPoint • Experience with AI systems, MediaTools, Wrike, and Prisma is a plus

🏖️ Avantages

• Candidates must reside in Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Tennessee, or Texas at the time of hire and remain in an approved work location throughout employment • Hybrid schedule for employees designated as local to the Sandy Hook (Newtown), Connecticut office, with two days per week in the office • Remote work arrangement • Core business hours of 8:30 a.m.–5:30 p.m. Eastern Time for remote employees • Company events, team meetings, client meetings, training, or other business travel opportunities • Invitations to the Connecticut office at least twice each year for Summer and Holiday events • Medical, dental, and vision insurance • 401(k) plan with company match • Paid time off • Paid holidays • Company-paid life and disability insurance

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